Your Old Books Aren't Dead. Try This!

🔥

I wanted to share a little update on something I’ve been working on behind the scenes…

As some of you know, I joined an Amazon Ads cohort with

. Even though I’ve been running ads on my books for years, I’ve never really labeled myself as an “expert” in this area and honestly, I wanted to tighten things up and learn some new strategies.

One of the biggest reasons I joined was because I have several older books that I’ve kind of neglected over time. With everything going on in the community, I haven’t had as much time to publish new books lately… so instead, I decided to shift my focus to optimizing what I already have.

➡️ Check out Matt's Amazon Ads Skool Publisher Sea

And I’ll say this just putting attention back into those books and turning ads back on has already started bringing in some sales again 👀 Since setting up these ads, it has helped me get about 10 sales on old books that were previously doing nothing, which I would say is a win, but it still takes time to optimize and improve.

It’s a really good reminder that you don’t always need something brand new… sometimes there’s opportunity sitting in assets you’ve already created.

That said, one thing I’m definitely being reminded of (and

@Sybil Hall

has said this too) is that Amazon Ads are NOT a “set it and forget it” situation. You have to check in, monitor performance, and make adjustments consistently if you want to see results.

Curious—have you started running Amazon Ads on your books yet?

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