๐Ÿ”Ž Look for the Keyword Signals
How do people search online?
Most of the time, we donโ€™t type out a perfectly worded question. We type ๐—พ๐˜‚๐—ถ๐—ฐ๐—ธ ๐˜„๐—ผ๐—ฟ๐—ฑ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐—ต๐—ฟ๐—ฎ๐˜€๐—ฒ๐˜€ that describe what weโ€™re looking for.
Think:
๐Ÿ”Ž โ€œanxiety workbookโ€
๐Ÿ”Ž โ€œhow to save moneyโ€
๐Ÿ”Ž โ€œbooks for autistic kidsโ€
๐Ÿ”Ž โ€œbeginner gardeningโ€
๐Ÿ”Ž โ€œhow to stop overthinkingโ€
These are ๐—ธ๐—ฒ๐˜†๐˜„๐—ผ๐—ฟ๐—ฑ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ธ๐—ฒ๐˜† ๐—ฝ๐—ต๐—ฟ๐—ฎ๐˜€๐—ฒ๐˜€, and theyโ€™re one of the easiest ways to start understanding whether people are actually looking for information about your potential book topic.
Search engines like Google and marketplaces like Amazon use what you type to figure out what youโ€™re looking for and surface relevant results. And that little ๐—ฎ๐˜‚๐˜๐—ผ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜๐—ฒ ๐—ฑ๐—ฟ๐—ผ๐—ฝ๐—ฑ๐—ผ๐˜„๐—ป that appears while you're typing? Pay attention to it. ๐Ÿ‘€
Hereโ€™s a super simple exercise I teach inside my ๐—ง๐—ผ๐—ฝ๐—ถ๐—ฐ ๐—–๐—น๐—ฎ๐—ฟ๐—ถ๐˜๐˜† ๐—ฃ๐—น๐—ฎ๐˜†๐—ฏ๐—ผ๐—ผ๐—ธ:
Go to Amazon and start typing your topic into the search bar. Donโ€™t finish the phrase.
๐—ช๐—ต๐—ฎ๐˜ ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—”๐—บ๐—ฎ๐˜‡๐—ผ๐—ป ๐˜€๐˜‚๐—ด๐—ด๐—ฒ๐˜€๐˜?
Then try the same thing on Google.
If you start typing your idea and both platforms begin suggesting related searches, thatโ€™s a ๐—ธ๐—ฒ๐˜†๐˜„๐—ผ๐—ฟ๐—ฑ ๐˜€๐—ถ๐—ด๐—ป๐—ฎ๐—น. It tells you those phrases are common enough that the platform believes they may be relevant to what you're looking for.
โš ๏ธ ๐—•๐˜‚๐˜ ๐—ต๐—ฒ๐—ฟ๐—ฒโ€™๐˜€ ๐˜๐—ต๐—ฒ ๐—ถ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฎ๐—ป๐˜ ๐—ฝ๐—ฎ๐—ฟ๐˜: autocomplete alone does NOT prove that you have a profitable book idea.
Itโ€™s a signal, not the entire research process.
You still need to look at things like competition, reader intent, existing books, positioning, and whether thereโ€™s enough opportunity for ๐˜บ๐˜ฐ๐˜ถ๐˜ณ book.
But this is one of the easiest places to start when you're sitting there wondering:
โ€œ๐—œ๐˜€ ๐—ฎ๐—ป๐˜†๐—ผ๐—ป๐—ฒ ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฎ๐—น๐—น๐˜† ๐—น๐—ผ๐—ผ๐—ธ๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ถ๐˜€?โ€
This is just one of the little gems I teach inside my ๐—ฃ๐˜‚๐—ฏ๐—น๐—ถ๐˜€๐—ต๐—ถ๐—ป๐—ด ๐—ฃ๐—น๐—ฎ๐˜†๐—ฏ๐—ผ๐—ผ๐—ธ๐˜€, where I walk you through how I approach book ideas with research instead of simply crossing my fingers and hoping people buy. ๐Ÿ’—
๐Ÿ”ฅ ๐—ฅ๐—ถ๐—ด๐—ต๐˜ ๐—ป๐—ผ๐˜„, ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ป ๐—ด๐—ฒ๐˜ ๐˜๐—ต๐—ฒ ๐—ฒ๐—ป๐˜๐—ถ๐—ฟ๐—ฒ ๐—ฃ๐˜‚๐—ฏ๐—น๐—ถ๐˜€๐—ต๐—ถ๐—ป๐—ด ๐—ฃ๐—น๐—ฎ๐˜†๐—ฏ๐—ผ๐—ผ๐—ธ๐˜€ ๐—ฐ๐—น๐—ฎ๐˜€๐˜€๐—ฟ๐—ผ๐—ผ๐—บ ๐—ณ๐—ผ๐—ฟ ๐—ท๐˜‚๐˜€๐˜ $๐Ÿญ๐Ÿฑ.
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Krista Brea
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๐Ÿ”Ž Look for the Keyword Signals
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