One of the biggest mistakes new self-publishers make is selecting their book categories without doing any research.
Many authors assume categories don't matter, but your category selection can directly impact your visibility, rankings, and even your chances of becoming an Amazon Best Seller.
Here's why:
👉 Some categories are extremely competitive and require hundreds (or even thousands) of sales to reach the #1 spot. Where others are much less competitive and may only require a handful of sales to earn Best Seller status.
This is where category research becomes important.
Tools like Publisher Rocket allow you to research categories before publishing so you can better understand: - How competitive a category is
- How many sales are needed to rank
- Which categories may be a better fit for your book
- Opportunities that other authors are overlooking
When I publish a book, I don't just ask, "What category fits my book?"
I also ask:👉 "What category gives this book the best opportunity to succeed?"
A strategic category choice can help you gain visibility faster, earn that Best Seller badge, and create more social proof for your book.
Inside my Publishing Playbooks, I included a list of 100 Amazon book categories that can be easier to earn Best Seller status in compared to many of the highly competitive categories authors commonly choose. 👇 Have you ever researched your categories before publishing, or did you just pick the first ones that seemed relevant? Let me know below!