The "Hidden" Gig Market · Inspiring Speakers (Free)

The "Hidden" Gig Market

We all want those massive national conferences, right?

But I've found that the most consistent speakers built their foundation in the "Hidden Market." I’m talking about local chapters of national associations—think SHRM, AMA, or even the local Rotary.

Why are these gold mines?

Honestly, it's easier access because you’re talking to local volunteers rather than a scary board of directors. They also act as referral engines; if you rock a local chapter, they’ll brag about you to the regional and national levels. Plus, it’s a low-pressure environment to test new material and grab some high-quality video for your reel.

The reality is that a "small" gig with the right audience is worth way more than a "big" gig with the wrong one.

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