How to sell without being "that" person. If you have a book or a coaching program, the stage is your best sales floor. But if you’re too "salesy," you'll feel the audience's trust evaporate. The secret is the "Value-Add" Transition.
- The "Free Gift" Slide: Offer a worksheet in exchange for email.
- The Case Study: Tell a story about a client you helped.
- The Invitation: Simply state: "We only have 45 minutes today, but for those who want to go deeper, I have a program that covers this."
The best "pitch" is really just an invitation to continue the conversation you started on stage.
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