If there is one thing 16 years in business has taught me, it is that it is not about doing more.
It is about getting better.
Don't just keep posting the same old way on social media.
Look at the stats. What post resonated the most? What was different about it?
Replicate that. Check the results. Repeat.
Don't just create a YouTube video once a week or day.
Again, check the stats. What worked? What didn't?
Try an ad or two. Check the results. Repeat.
This quarter/month is ALL about improvement for me including:
- New professional photos taken for my website SHOWING my energy and passion, exactly what event planners are looking for to engage large audiences.
- A CRM upgrade to ensure gaps in my systems are addressed.
- New booking links that automatically throw the person booking the meeting into my CRM.
- New CTAs on every social media post that includes meeting link.
- And finally, an upgrade to my LinkedIn profile to ensure it gives those in the industries I serve the info they are looking for when it comes to hiring a trainer or keynote.
I am loving how this year is playing out but I am also doing all I can to ensure it KEEPS being successful and that requires BETTER not just more.
So the question is, what have you been doing and what can you do better?
Only you know the answer!
Don't just talk or think or plan ... DO!!
Love ya!
Sandi