My first product launch made me $0 (a true story) 📉

18d (edited) • 💬 Chat

Back in college (2021), I spent 6 months building my first product (it was a pretty complex educational platform).

I put everything into it: content, graphics, visuals, design. But during those 6 months, I barely shared anything about it.

I wasn’t building in public.

I wasn’t showing the behind-the-scenes.

I wasn’t talking about the struggles or the progress.

So when I finally launched, my audience didn’t care.

They didn’t feel connected.

They didn’t have FOMO.

And the launch was terrible. $0 in sales (well, one random purchase).

Here’s what I learned (you can use this too): If you want to sell, you need to bring people along for the ride. Show the work. Show the process. Share the wins and the losses. Create hype. Create FOMO.

That’s what makes people want to buy.

Don't just launch new products out of nowhere.

Build in public and let your audience feel part of the journey.

My two product launches on LinkedIn have done exceptionally well. Don't make the same mistake.

👉 Question: What's one thing you're building right now that you could start sharing more of with your audience? Online course? Coaching? Skool group? Let us know below.

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