I reverse engineer my brain as audience. · The Growth Innovator Community

I reverse engineer my brain as audience.

What signal encourages my brain to continue reading this Ankur Warikoo's post? : "Attention Layer"

Observation :

It feels effortless to read, while also giving the brain a strong reason to continue. This is where effective hooks usually exist.

How?

We’ve built an internal system that measures psychology and engaged audience behavior for ghostwriter of B2B founders, and during one of our analyses, this post landed strongly within the target zone.

Two key signals we track:

HDS : Hook Decodability Score : Before reading, the brain estimates within fractions of a second: “Should I spend energy consuming this?”

A high HDS means the hook feels easy and low-effort for the brain to process.

OLT : Open Loop Tension (Pull) : Is the brain detecting unresolved information : Pull is a psychological state - the gap between what the reader knows and what they sense they're missing.

If we map this into a simple 2x2 model:

• High HDS > effortless to process

• High OLT > strong curiosity gap

𝗧𝗵𝗮𝘁 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝘁𝗵𝗲 𝘁𝗮𝗿𝗴𝗲𝘁 𝘇𝗼𝗻𝗲.

This is usually where the attention layer gets passed, increasing the probability that the post performs as intended for the creator or founder.

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