Hey Everyone, I am aware of the information overload so... Welcome to the first Influential Chiro News! What I will do on a fortnightly basis is consolidate information about chiropractic marketing, so that you can keep a finger on the pulse of what is happening without spending hours searching for it! In this video, I cover three key topics: 1. The reasons behind persistent sciatic pain and how to address it with chiropractic care. 2. Strategies for managing your ad spend over the Christmas period 3. How a recent post about Ricky Ponting gained significant traction on social media, reaching 84,000 views. We encourage you to create your own ads using the provided scripts and to plan your marketing strategy for the holiday season. Remember, getting your videos done now will set you up for success in January, which typically has the lowest ad costs of the year!

Getting a few questions regarding adspend through the holidays. If you're a Chiro that runs ads or a coach that has clients that do, this is worth a share. Here's the TLDR: 👉 If you are closed, calendars blocked out, no NPS - Turn off Ads - Turn back on 1 week out, low spend accelerate into the 3 days before open 👉 If you are on minimal operations, but accepting NPs - 25%-50% of current adspend, ramp up 3 days out of normal ops. 👉 If you are open but closed stat days, calendars are open - Keep adspend going, note: You will have the cheapest leads now as most services drop out of the market, capitalise. 📍 When dropping Ad spend: You will keep your place in the current option, usually leading to the same, if not better results. 📍When turning off Ad spend: You cannot guarantee results will be the same, as when you turn them back on you enter into a new auction. 📍CPL advice January cost per lead is the cheapest you will get in 2026. Q4 results are the most expensive year on year because of the global events running into the new year. Q1 on the other hand is when a. Business are slow to get back in, b. no key events, c. lots of holidays - so Jan is always cheap relative to the rest of the year. Q2 is where you find stability for the year, generally speaking. So your strategy for 2026. Ramp into spend 3 days out from normal ops. Smash Q1 taking advantage of cheaper lead costs, "offsetting" some of the Q4 costs. Q2 stabilise, optimising for CAC over CPL, Q3 - this is your hedge against Q4, ramp up the last 2 months. Q4 maintain focus on CAC rather than CPL, focus on NP appt conversions + and retention (build the back end) - repeat for 2027. And if you're looking for a marketing agency next year, send a DM - I have some stuff you should be working on to end the year with the start of next year in mind. Happy holidays!

A few of you have already taken advantage of the discount and started building out your CRM, Ads and overall marketing system. This is a reminder for those who haven't, the price will go back to normal end of day tomorrow and won't come down again. If you are sitting on the fence about finally getting your marketing in order, this is a nudge to push you off it 😂 If you are unsure or have questions just DM me.

Honestly, I never thought I would participate in a Black Friday Sale but the timing just worked perfectly! Here is the context. We realise there are chiro's out there that want to learn how to do their own marketing, but no one will teach them without forking thousands over. This might include associates with plans to open their own practice soon, veteran practice owners with huge teams who need training, maybe you're a chiro who has just had a gut full of your agency or you've just opened your practice and realised people don't just start walking in the door. So what we have done is spent the better part of this year perfecting a "Do it Yourself Marketing Program" that teaches you how to: - Run your own meta ads - Build your own custom CRM - Turn social media followers into patients (and figure out what you should be posting about) - Actually start emailing your list (I can't believe chiro's don't do this) - and breathe life (and a profit) back into your practices marketing again. (Oh and you will get access to me and my team too, so if you have questions they will actually get answered 😂) Next year we are going to blow this group up with paid advertising, so before we do, we wanted to give everyone who has been apart of the group access to a 50% discount on our Premium Membership level. What this means is Premium at 50% for as long as you decide to stay. That could be a month or that could be the rest of your career, depends how much you enjoy it! If you click on the link below ⬇️ https://www.skool.com/influential-chiropractors/plans You can upgrade to premium for $150USD, this price will remain until end of day Friday. Then it will go back to $297 and probably never come down again. If you have any questions, DM me. Otherwise, I will talk to you soon!

Ladies and Gentlemen, If you are looking for inspiration on building of a brand with aesthetics, community and some cheeky A.I. messengers then @Florence Drummond is your girl. I saw Florence making a few intro posts to her page in early Oct and 7 weeks later she's crafting masterpieces of content daily! She has certainly "Found her Flow" (👀) with her content and is yet another example of a young chiro with a huge future. She is the clear MVP this month. @Florence Drummond Thanks for helping inspire the rest of us to get off our butts and make some content for our communities, great work! Here is her page: https://www.instagram.com/florachiropractic/