Full Blog here: https://www.pracdev.com/post/the-core-four Your ads aren't "working" because you're not using THESE four numbers to measure success. Ads only amplify the problems that aren't yet visible because volume will reveal whatever system faults you already have. If your economics are strong → ads scale profit. If your economics are weak → ads scale stress. That’s why clinics keep saying: “Ads worked… until they didn’t” “Lead costs are too high” “Meta changed something” “We need better targeting” In reality, they’re missing the same thing. There are four numbers that determine whether marketing scales calmly or collapses: • Cost to acquire a real patient • How fast you get paid back • How long it takes to break even • What a patient is actually worth long term If even one of those is off, the whole table wobbles. Better creative won’t fix it. More leads won’t fix it. Turning ads off won’t fix it. Only understanding the numbers will. I broke this down properly in a new blog - the money models that sit underneath every scalable clinic. If ads feel “expensive,” read this: https://www.pracdev.com/post/the-core-four

Hey all I’m Kellen from Portland vic we are doing great in clinic but don’t have a clear idea or vision for our content and that’s why I’ve joined

New Blog - https://www.pracdev.com/post/1-year-ads-strategy You only need 60 ads...that's 5 per month. That may sound like a lot when you don't have a plan, but this walkthrough gives you just that.

Hey Angus, you posted, or sent a video a while back about patient and camera positioning, is that video still available?

Full Blog, check it out here: https://www.pracdev.com/post/these-5-ad-types If you’ve ever run Facebook or Meta ads and felt like nothing stuck… you’re not imagining it. The ad landscape has changed. That’s why we broke down the exact 5 ad types that are consistently getting results for chiropractic clinics right now - including scripts, when to use them, and how to film them (without expensive gear or production teams). These are the formats we see winning all over Meta right now. Inside the blog you’ll learn: - How to build trust before someone books - Why only certain formats make Meta want to show your ads - How to position your offer, process, and outcome in video - What kind of creative Meta actually favours - And practical filming & scripting tips for chiropractors This is a strategic playbook for creative that converts with real examples and scripts you can start using today. Check it out here: https://www.pracdev.com/post/these-5-ad-types