Thanks to the boys who jumped on. We reviewed ads, edits and filming set ups 👌🏻 Here is the recording for everyone else ⬇️

Hey Gang, trialling a creative call on Thursday at 5pm this week, you will get an email reminder. What we will go through is how to edit an ad from start to finish + go through any optimisation questions you have. You can find the link for the call in the calendar tab. See you then 👌🏻

Here is a run through of the June Ads. Premium and VIP members can find the ads in the ad drop folder and in the slack channel! Submissions due 26th June, happy filming! Thank you @Ben Chatwin for joining me, all the best with the new practice launch 🎉

Most of you have been through the cycle - running FB ads before your systems could handle the volume, chasing NPs when you were already stretched, taking on overhead before you had the margin to support it. Basically it has been a matter of chasing more constantly only to come up short every time and need more. This has presented often as a marketing problem, when in reality it's an internal structure problem. Pracdev has partnered with Dr. Nathan Bridger to launch The Lean Practice — a 16-week find-and-fix program built around one outcome: more profit from the practice you already have. This is not a scale program. It's a fix-first, profit-first program. You don’t NEED to run ads You don’t NEED to “Scale” What you need is to understand how much bloat is in your practice and lean it out… When that happens you can get out of the rat race of needing an abundance (and often unsustainable amount)of New Patients to meaningfully deciding how you want to practice, with actual margin - profit AND time. A million dollar practice with 100k take home that requires 30+ NPs a week is not impact. It’s a heart attack. And as a marketer…I cannot save you with even the best NP generation tactics despite what the “scalebros” tell you. The recipe of 1) Get an associate then 2) Get a marketing agency at the same time, has seen more Chiros crash and burnout than succeed. Why? They are 2 variables that you probably haven’t tested, deployed at the same time - and often the advice comes from people who grew through the golden age of Marketing. Cheap leads. Cheap agencies. How would I know? I ran these campaigns for a lot of the people that coach you today - At least in Australia. Banking on $5-10 CPLs 30% bookings 80% conversions Associate arbitrage And taking more time off to be a CEO…takes skill, time, and a certain personality trait. Am not saying you shouldn’t grow…I’m saying you don’t have to grow LIKE THAT…there are other ways. Here's what we're solving: Profit margin — Profit margins are too thin making owners feel the need for more NP's. So we aim to identify and recover up to 20% of profit you're already leaving on the table - For some that's up to $5000 per month of existing rev, turned profit. No extra NPs needed.

Hey Gang, If you've been in this community for a while, you'll notice the more we learn how to help chiros the more things change. To date, this is probably the biggest change coming, The Influential Chiropractor is is now a subset of this group. The Lean Practice is what it's become. Here's the honest version of why. When we started this group it was built around a marketing agency. A place to house content, share ideas, and give chiropractors access to marketing thinking they weren't getting anywhere else. That was genuinely the intention and we're proud of what it produced. This information hasn't changed at all, it is all still inside the classrooms, but what we have done is widen our approach to what we think we can help chiropractors do with their practices. Over the last couple of years something shifted in how we think about the real problem chiropractic practice owners are facing and it isn't marketing. It's margin. It's stability. It's the gap between how hard you're working and what you're actually keeping. It's the practice that looks successful from the outside and feels hollow from the inside. It's following playbooks that were never designed for the way you want to practise. Marketing doesn't fix any of that. A lean, stable, well-built practice does. So that's what this community is becoming. A home for chiropractors who want to build something profitable, enjoy their work, and create the lifestyle they actually want. Not the one someone else designed for them. What this means for you If you're an existing member, you're staying. No action required. You keep access to everything that's here and everything we continue to add at the free tier. We're building out a full course structure inside The Lean Practice, seven levels covering margin, stability, your practice model, marketing leverage, and growth. Paid members will work through that with us directly. But the community is open. The conversations are open. The thinking is open. If something we share is useful, use it. If something resonates, say so. If you have a question, ask it.