Most of you have been through the cycle - running FB ads before your systems could handle the volume, chasing NPs when you were already stretched, taking on overhead before you had the margin to support it. Basically it has been a matter of chasing more constantly only to come up short every time and need more. This has presented often as a marketing problem, when in reality it's an internal structure problem. Pracdev has partnered with Dr. Nathan Bridger to launch The Lean Practice — a 16-week find-and-fix program built around one outcome: more profit from the practice you already have. This is not a scale program. It's a fix-first, profit-first program. You don’t NEED to run ads You don’t NEED to “Scale” What you need is to understand how much bloat is in your practice and lean it out… When that happens you can get out of the rat race of needing an abundance (and often unsustainable amount)of New Patients to meaningfully deciding how you want to practice, with actual margin - profit AND time. A million dollar practice with 100k take home that requires 30+ NPs a week is not impact. It’s a heart attack. And as a marketer…I cannot save you with even the best NP generation tactics despite what the “scalebros” tell you. The recipe of 1) Get an associate then 2) Get a marketing agency at the same time, has seen more Chiros crash and burnout than succeed. Why? They are 2 variables that you probably haven’t tested, deployed at the same time - and often the advice comes from people who grew through the golden age of Marketing. Cheap leads. Cheap agencies. How would I know? I ran these campaigns for a lot of the people that coach you today - At least in Australia. Banking on $5-10 CPLs 30% bookings 80% conversions Associate arbitrage And taking more time off to be a CEO…takes skill, time, and a certain personality trait. Am not saying you shouldn’t grow…I’m saying you don’t have to grow LIKE THAT…there are other ways. Here's what we're solving: Profit margin — Profit margins are too thin making owners feel the need for more NP's. So we aim to identify and recover up to 20% of profit you're already leaving on the table - For some that's up to $5000 per month of existing rev, turned profit. No extra NPs needed.

New Blog - https://www.pracdev.com/post/1-year-ads-strategy You only need 60 ads...that's 5 per month. That may sound like a lot when you don't have a plan, but this walkthrough gives you just that.

Every chiropractor eventually hits the same wall: Ads stop working, content gets ignored, new patients slow down… and you start blaming the algorithm. But after a decade of working with practices around the world, the real issues are brutally predictable.These are 10 truths nobody tells you - but every chiropractor needs to hear.https://www.pracdev.com/post/10yrs-brutal-marketing-advice

Free January Ad Drop: a proven Meta ad script for chiropractors that turns a simple self-test into an assessment booking. Learn the Ad Drop rhythm—test, evaluate, replace—and grab the “slipped disc” talking-head script. https://www.pracdev.com/post/jan-ad-drop

Most chiropractors think running ads is the hard part. But the truth is: The hard part is being seen. Being authentic. Being the person the community trusts. That’s exactly the problem Dr Gian faced. He wasn’t struggling clinically, he’d built successful clinics already-but his marketing was invisible, generic, and faceless. White-label ads. Stock footage. No message. No personality. And because no one knew who he was, his lead costs kept climbing while conversions stayed flat. Then everything changed. Dr Gian decided to show up. Not just “run ads,” but own his message. Film his voice. Be the face of his clinic. The result? Lead cost dropped by $50. 25 new video ads in 5 months. Stable, predictable new patient flow. And a brand that finally matched the quality of his care. This isn’t luck. It’s the outcome of a strategic system — one that any chiropractor can implement. In this case study we cover: Why white-label, faceless ads fail Why message ownership is essential How Dr Gian rewrote 5 monthly scripts in his voice How a 60-second video library turned into predictable growth The real system he built (and you can too) Read the full story here: https://www.pracdev.com/post/dr-gian If you want ads that actually reflect your clinic — not generic templates and a marketing system that builds trust before people ever book, this case study is for you.