First things first, we need to get to know each other. Please use this template to write your first post! “Hey team — I'm [Name] from [Location] 👋” Example: Hey team - I'm Angus from Sydney 👋 Why you joined the community — what you’re working on or hoping to learn. Example: I joined as my goal is to change the publics perception of chiropractors - I am going to do this by teaching chiros how to create better content that helps build their brand and makes them magnetic to their community. Optional: Your IG Handle Business - @pracdev Business (trends) - @theinfluentialchiro Personal - @angushaack

Hey Everyone, I am aware of the information overload so... Welcome to the first Influential Chiro News! What I will do on a fortnightly basis is consolidate information about chiropractic marketing, so that you can keep a finger on the pulse of what is happening without spending hours searching for it! In this video, I cover three key topics: 1. The reasons behind persistent sciatic pain and how to address it with chiropractic care. 2. Strategies for managing your ad spend over the Christmas period 3. How a recent post about Ricky Ponting gained significant traction on social media, reaching 84,000 views. We encourage you to create your own ads using the provided scripts and to plan your marketing strategy for the holiday season. Remember, getting your videos done now will set you up for success in January, which typically has the lowest ad costs of the year!

Getting a few questions regarding adspend through the holidays. If you're a Chiro that runs ads or a coach that has clients that do, this is worth a share. Here's the TLDR: 👉 If you are closed, calendars blocked out, no NPS - Turn off Ads - Turn back on 1 week out, low spend accelerate into the 3 days before open 👉 If you are on minimal operations, but accepting NPs - 25%-50% of current adspend, ramp up 3 days out of normal ops. 👉 If you are open but closed stat days, calendars are open - Keep adspend going, note: You will have the cheapest leads now as most services drop out of the market, capitalise. 📍 When dropping Ad spend: You will keep your place in the current option, usually leading to the same, if not better results. 📍When turning off Ad spend: You cannot guarantee results will be the same, as when you turn them back on you enter into a new auction. 📍CPL advice January cost per lead is the cheapest you will get in 2026. Q4 results are the most expensive year on year because of the global events running into the new year. Q1 on the other hand is when a. Business are slow to get back in, b. no key events, c. lots of holidays - so Jan is always cheap relative to the rest of the year. Q2 is where you find stability for the year, generally speaking. So your strategy for 2026. Ramp into spend 3 days out from normal ops. Smash Q1 taking advantage of cheaper lead costs, "offsetting" some of the Q4 costs. Q2 stabilise, optimising for CAC over CPL, Q3 - this is your hedge against Q4, ramp up the last 2 months. Q4 maintain focus on CAC rather than CPL, focus on NP appt conversions + and retention (build the back end) - repeat for 2027. And if you're looking for a marketing agency next year, send a DM - I have some stuff you should be working on to end the year with the start of next year in mind. Happy holidays!

Quick reminder, this Wednesday, 3rd December at 2pm Sydney time, I am running the masterclass on the 10-Day Nurture Sequence and how to turn it into a 90-day trust-building system. Most clinics think their issue is marketing. It’s not. It’s what happens after the lead comes in. This session breaks down that gap and shows you how to close it. 🧭 The Gap Most Chiros Don’t See Here’s the honest truth: Most clinics lose their leads before the first conversation ever happens. Not because the leads were “cold” …Not because Facebook “sent low-quality people” …But because the clinic never created enough safety, clarity, or connection for the lead to take the first step. Cold leads don’t book because you reminded them. They book when they trust you can help. And right now, most nurture sequences don’t build that trust, they push too soon. This is the gap we’re closing on Wednesday. 🧱 What We’ll Work Through in the Masterclass Your CRM comes with the basic 10-day sequence: - 6 SMS - 1 email But the templates alone aren’t the problem. The real issue is the psychology driving each message. On the session, we’ll break down: 1. The emotional arc every cold lead goes through (Pain → Possibility → Clarity → Safety → Action) 2. How to customise your messaging so it feels human, not automated 3. How to add two more emails and stretch your sequence to 90 days 4. Why most clinics get Day 1 wrong. And how to win the first message so everything afterwards works. 5. How to re-educate leads who’ve “tried everything before” 6. Why trust, not offers, drives bookings And how to build that trust one message at a time. If you want more consistent bookings, more confident leads, and fewer “ghosts,” this is a must-attend session 💪 You can find the link in the calendar.

Please email me on [email protected] as Im having trouble with paying the Black Friday Plan. Thanks Angus.