It started on a long, narrow boat in the rivers of Riau. Eleven-year-old Rayyan Arkan Dikha stood calmly at the bow, arms swinging rhythmically, eyes locked forward—unbothered by the chaos of racing paddlers behind him. Within hours, his composed dance, set to Melly Mike’s Young Black & Rich, was all over TikTok. its crazy how big this trend is Commenters called it “aura farming”—a slang for exuding anime-level presence through minimal, repeated motions. The phrase struck gold. Why it popped - Rayyan’s boat dance during the Pacu Jalur festival hit TikTok mid-July 2025. - His calm energy + dramatic stance triggered the “aura farming” label. - Athletes, influencers, and celebs (NFL, PSG, MLB) started copying the pose. - Indonesia named Rayyan youth tourism ambassador—turning meme into milestone. - The soundtrack—Young Black & Rich by rapper Melly Mike—blew up, topping TikTok sound charts. Why it matters - It’s not just a vibe—it’s a remixable format. Aura farming gives creators a low-effort, high-style visual hook. - It’s proof that a cultural micro-moment (Pacu Jalur, a regional race) can move global, if the aura’s right. Your move 1. Film yourself “aura farming” in an unexpected location—on a scooter, cliffside, library aisle. 2. Mix in tradition—outfit, dance, or setting that roots your version in something personal. 3. Use Young Black & Rich or localize it with your own soundtrack—aura is a format, not a rule. From the rivers of Riau to feeds worldwide—this trend didn’t just go viral. It stood still and let the world come to it. ✨ https://vt.tiktok.com/ZSB2Kabfx/

In 2016, Indonesian youths began shouting "Om Telolet Om" ("Sir, honk your horn") at passing buses with modified horns, capturing the playful interactions on video. These clips quickly gained traction on social media platforms. The phrase went viral internationally, catching the attention of renowned DJs like DJ Snake, Marshmello, and Zedd, who incorporated the "telolet" sounds into their music. The phenomenon highlighted Indonesia's influence on global internet #OmTeloletOm – A testament to how a local, joyful expression can resonate worldwide, bridging cultures through shared digital experiences, and it came from Indonesia.

In fact, the majority of Chinese were Muslim at first and created harmony with the indigenous Indonesians. However, since the Dutch colonial era and the Dutch did not like this harmony, they brought many non-Muslim Chinese to Indonesia and changed the perspective of Indonesians now that Chinese must be non-Muslim. This was also supported during the Soeharto era when they generalized Chinese as communists.

Once sold on street corners by jamu gendong women, this centuries-old herbal tradition is now a viral health trend. Indo Origins Jamu is a traditional Indonesian herbal medicine made from roots, spices, and tropical plants—like turmeric, ginger, and tamarind. Its history traces back over 1,200 years, with carvings of jamu preparation seen in Borobudur temple. Still a daily ritual across Java and Bali, it’s long been trusted for immunity, vitality, and beauty. Global Splash #Jamu has racked up over 200 million views on TikTok, with creators across the U.S., Australia, and Europe trying DIY turmeric tonics and selling “Jamu shots.” Wellness cafés in LA and Sydney are putting it on menus—while Indonesian startups like Djamu and Suwe Ora Jamu are exporting it worldwide. Try It Yourself 3 simple recipes to get you started: 1. Kunyit Asam – Turmeric, tamarind, palm sugar. Boil & chill. 2. Beras Kencur – Soaked rice, kencur, ginger. Blend & strain. 3. Jahe Lemon – Ginger, lemon, honey, cayenne. Fresh & fiery. This isn’t just turmeric latte 2.0. It’s an ancestral pharmacy in a bottle. Have you tried jamu? Which recipe would you sip first? This is a good video of a foreigners trying jamu https://vt.tiktok.com/ZShwqq4PQ/ Also this https://vt.tiktok.com/ZShwbNFfR/

Origins: During COVID-19 lockdowns, Indonesian DJs leaned into digital, blending Baile Funk, Brazilian breaks, and Dutch House rhythms with local samples and slang—giving birth to what we now know as Indobounce. Global Splash - Whisnu Santika, hailed as a pioneer, describes it as fusing those global influences to craft a distinct "Indonesian Bounce" vibe. - Tracks and mixtapes from his name and collectives like Adnan Veron, HBRP, and DJ Jovero are circulating on SoundCloud and TikTok, helping the sound go viral locally and catching overseas attention. - At festivals like Djakarta Warehouse Project (the biggest EDM festival in Indonesia), DJs have begun weaving Indobounce into their sets—and TikTok clips have clocked thousands of likes. we'll dive deeper into the specifics of the songs & trends soon!