It started on a long, narrow boat in the rivers of Riau. Eleven-year-old Rayyan Arkan Dikha stood calmly at the bow, arms swinging rhythmically, eyes locked forward—unbothered by the chaos of racing paddlers behind him. Within hours, his composed dance, set to Melly Mike’s Young Black & Rich, was all over TikTok. its crazy how big this trend is
Commenters called it “aura farming”—a slang for exuding anime-level presence through minimal, repeated motions. The phrase struck gold.
Why it popped
- Rayyan’s boat dance during the Pacu Jalur festival hit TikTok mid-July 2025.
- His calm energy + dramatic stance triggered the “aura farming” label.
- Athletes, influencers, and celebs (NFL, PSG, MLB) started copying the pose.
- Indonesia named Rayyan youth tourism ambassador—turning meme into milestone.
- The soundtrack—Young Black & Rich by rapper Melly Mike—blew up, topping TikTok sound charts.
Why it matters
- It’s not just a vibe—it’s a remixable format. Aura farming gives creators a low-effort, high-style visual hook.
- It’s proof that a cultural micro-moment (Pacu Jalur, a regional race) can move global, if the aura’s right.
Your move
- Film yourself “aura farming” in an unexpected location—on a scooter, cliffside, library aisle.
- Mix in tradition—outfit, dance, or setting that roots your version in something personal.
- Use Young Black & Rich or localize it with your own soundtrack—aura is a format, not a rule.
From the rivers of Riau to feeds worldwide—this trend didn’t just go viral. It stood still and let the world come to it. ✨