In 2016, Indonesian youths began shouting "Om Telolet Om" ("Sir, honk your horn") at passing buses with modified horns, capturing the playful interactions on video. These clips quickly gained traction on social media platforms.
The phrase went viral internationally, catching the attention of renowned DJs like DJ Snake, Marshmello, and Zedd, who incorporated the "telolet" sounds into their music.
The phenomenon highlighted Indonesia's influence on global internet
#OmTeloletOm – A testament to how a local, joyful expression can resonate worldwide, bridging cultures through shared digital experiences, and it came from Indonesia.