Let’s define it. High ticket $2,000 and up. Low ticket: $1,999 and below.
I’ve always sold both.
High ticket for 1–1 consulting.
Low ticket for group coaching.
In my first year, I had an almost even split in income: $50,000 for each.
I truly love both. Low ticket means ad spent, more people I can help and more fun. High ticket means cold outreach and relationship building.
What do you like best?