Let’s define it. High ticket $2,000 and up. Low ticket: $1,999 and below. I’ve always sold both. High ticket for 1–1 consulting. Low ticket for group coaching. In my first year, I had an almost even split in income: $50,000 for each. I truly love both. Low ticket means ad spent, more people I can help and more fun. High ticket means cold outreach and relationship building. What do you like best?