Fresh of the presses: Yes, you read that right. 90 minutes! And they're going horizontal, too. Just like YouTube. Remember when everyone told us attention spans were shrinking and videos had to be 15 seconds long? 🤔 Instagram is testing a new feature that would allow select creators to publish longer, horizontal videos. Short-form video is great for getting discovered. But longer videos give you the opportunity to teach, demonstrate your expertise, build trust, and help people decide whether they want to work with you. Think about what this could mean for founders and entrepreneurs? You could create one educational video, publish the full version on YouTube AND Instagram, and use short clips to drive people to it. As a YouTube girlie myself, I'm super excited about this. That's a much smarter use of your time than constantly creating new content for every platform. Now, before you run off and start recording 90-minute videos, this is still a test. And let's not forget Instagram already tried long-form video with IGTV. Don't overhaul your marketing strategy every time a platform announces something new. But pay attention to where things are heading.

Hey there, as you know, there are no self promotions in this Skool. However, occasionally I drop a post like this where you can promote yourself until the cows come home 😀 So, do you have something to promote? Or working on something fun?

ChatGPT took a page out of Google's book. Check out their seasonal "wait" images... Cute!

You know how I love my lead magnets. And I teach my clients to create modern interactive ones using Claude Artifacts. PDFs still work for some industries, but most (especially business) needs to something more modern. I also just came up with a new lead magnet idea that's a bit more fun. Coloring books! I'm using this one now and people are already loving it. This is for my Corporate Escape Plan program. Not sure yet if I'll make one for my Skool / lead generation system program. Maybe for your target audience?

Hey there, I'm running a brand new program (won't have too much to do with this Skool group), but would love second set of eyeballs on my ad. First time running this ad copy for this new program which will be sold via a workshop. If you were still working in corporate, would you click on this ad? "You're not too sensitive and you're not "bad at handling stress." If you're burned out at a job where three different bosses forgot your name and you still got skipped for the promotion after doing the work anyway, that's not BECAUSE of you. That's a system working exactly as designed. Just not FOR you. I know because I lived it. Four years at a job that ran layoffs like clockwork and moved the goalposts every time I got close. I started a side hustle on the side of that mess, partly so I wouldn't be desperate if the axe ever swung my way. By the time I actually left, I wasn't taking a leap. I had 37 clients already paying me. Here's the part nobody tells you: you're not exhausted because you're not tough enough. You're exhausted because you don't own your own time. Someone else is calling the shots, cashing in on your work, and deciding when you're allowed to rest. That would wear anyone down. You were never meant to spend your career waiting for permission. You were meant to run something of your own. I'm Andrea Palten. I spent 25 years grinding from Marketing Coordinator to CMO, cutting my teeth at places like Ogilvy, Transamerica, and Camping World before building this business from inside a job that looked a lot like yours. If you're ready to see what getting out actually looks like, plus ideas on what kind of business you can do, join my free workshop, Corporate Escape Plan. Save your seat below."