Struggling to charge more for your services? Learn how to fix your messaging so potential clients understand your true value. Many experts are incredible at their craft but fail to attract high-paying customers because their messaging is unclear. When I worked at Techstars, the startup accelerator, I reviewed thousands of websites from startup founders and found that most service business owners communicate their offerings in a way that confuses their audience rather than solving their problems. This video breaks down how to audit your own messaging to ensure it resonates with the right people.

I promised you a full look behind the curtain... here we go... "Is she crazy? Why is she showing us her income?" Cause that's how I roll. I wish more entrepreneurs shared their actual numbers. The good months, the slow months, and everything in between. Quick reminder, I run two businesses: 1. Marketing consulting for small and midsize businesses. I've intentionally chosen to work with just one client right now, bringing in $4,666/month. 2. CMO Growth Guide, where I help solopreneurs start and grow their businesses. This is my lower-ticket business, with offers ranging from $47 to $497. Here's what my monthly revenue has looked like: ✅ While still working in corporate: averaging $1,500/month ✅ September: $5,158 ✅ October: $7,043 ✅ November: We'll see! About six years ago, I built a similar business and made six figures in my first year as a marketing consultant and coach. I'd love to repeat that. And then? The next goal is $300K a year. Will I get there? Will I change my goal? I have no idea.

Here's a new training on how to use AI better. With prompts. 5 ways to research your market, find opportunities, and create marketing that attracts people that will actually buy from you.

Great call! Everyone: I sent you a Google sheet where you can put in your Substack, TikTok, etc... so we can all connect and support one another! Lori: I emailed you the book title. Let's stay on longer on today's call to talk about your podcast. Greg: I will do the LinkedIn live research. Add to the deck for notes or extra slides. Charissa: I emailed you the ideas for your Facebook group posts. Cassandra: I will email you the LinkedIn posting framework.

New Classroom training - PROMPT / SKILL: I'm getting REALLY good at spotting AI-written content. The annoying em dashes. The dramatic one-line sentences. The "It's not about X. It's about Y" statements. The over used: "Here's the thing." And don't start with "real". Everything is "real customers". What? As opposed to fake ones? I use AI for my marketing all the time, but I don't want my content sounding like ChatGPT wrote it. And I definitely don't want everyone in this group sounding exactly the same! So I put together 15 writing rules you can add to ChatGPT, Claude, or whatever AI tool you're using. They help eliminate common AI writing habits, including awkward sentence structures, corporate buzzwords, exaggerated promises, and generic marketing language. And add YOUR brand voice. Tell your AI how you actually communicate. Are you funny? Direct? A little sarcastic? Do you tell stories? Are you more professional or casual? I added the word "fo-shizzle" in mine. Hey there Snoop Dogg fans. And here's my challenge for you this week: Take one piece of content you've already created with AI. Run it through your updated instructions and compare the two versions. I'd love to see the before and after in the comments. Here's the link to the classroom training https://www.skool.com/igc/classroom/25fb16bc?md=3d984c472ba44ef6a44d9bfca80c5c29