Demo Day: Breaking Down a 10-Unit Value-Add (Full Walkthrough)

This is where the real work starts.

We’re kicking off a full demo + turnaround on a 10-unit multifamily in Southwest Roanoke — and I wanted to walk you through exactly how we’re thinking about it before a dollar gets spent.

This deal is sitting at ~50% occupancy with years of deferred maintenance… but that’s where the opportunity is.

In this video I break down:

What we’re tearing out vs keeping
How we’re prioritizing the renovation scope
Where the real value-add actually comes from (hint: it’s not just cosmetic)
And how we’re turning this into a stabilized, cash-flowing asset

Most people look at a property like this and see problems.

We look at it and see a clear path to forced appreciation.

This is going to be a full series — from demo day all the way through lease-up and stabilization — so you’ll get to see how this actually plays out in real time.

If you’re serious about multifamily and want to understand how operators actually think through these deals… start here.

👇 Drop your questions below and I’ll answer them in the next video.

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