Most growers I talk to can tell me what they charge. Very few can tell me what a tray costs them. Here's the quick math I want you to run this week, on your best-selling crop: 1. Seed per tray 2. Soil or mat per tray 3. Packaging for what that tray yields (clamshells, labels) 4. Your time: seed, water, harvest, pack, and deliver, at whatever your hour is worth Add it up. Then compare it to what that tray brings in. If you can't fill in line 4, that's the answer. Time is where most farms quietly lose money. Drop your crop and your cost per tray below. Rough numbers are fine. I'll reply to every one.

What's your posting routine right now? Be honest. If it keeps slipping, I built a $17 Social Kit for growers: 3 bio options, a 7 day calendar, 5 content pillars with sample captions, hashtags, soft call to action lines, and a 45 to 60 minute weekly routine. https://www.microgreensbusinesscoaching.com/social-kit-checkout Drop a 1, 2 or 3: 1 = I post weekly, 2 = when I remember, 3 = I don't post at all.

The easiest new sale is to a chef you already serve. Bring one new product at a time, with a sample. Drop yours below. What is the next product you could add for one of your accounts?

Bad seed doesn't announce itself on day one. It shows up as a half-empty tray and a Friday you can't deliver. Before you put a new bag of sunflower (or anything expensive) into the whole rack, pull 10 seeds. Damp paper towel, 68–72°F, check germination in a couple days. If the lot's weak, you find out on a napkin instead of 20 trays. Same rule for a new supplier. One test tray first. Write the lot number on the bag and on the tray label so you can track what worked. Reply with the last variety that burned you on germination and what you'd do different next time.

Opening a new grocery account? Start at 5 to 10 per variety. Settle your numbers over the next 4 to 5 weeks. And sample in the store, don't just drop a case and leave. I don't do consignment. Stores buy outright, because I can't control shrink inside their store. Drop yours below. How many per variety would you start with?