Most growers I talk to can tell me what they charge. Very few can tell me what a tray costs them.
Here's the quick math I want you to run this week, on your best-selling crop:
- Seed per tray
- Soil or mat per tray
- Packaging for what that tray yields (clamshells, labels)
- Your time: seed, water, harvest, pack, and deliver, at whatever your hour is worth
Add it up. Then compare it to what that tray brings in.
If you can't fill in line 4, that's the answer. Time is where most farms quietly lose money.
Drop your crop and your cost per tray below. Rough numbers are fine. I'll reply to every one.