A LONG OVERDUE DISCUSSION
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Most people think the secret to building muscle or losing fat comes down to one thing: calories.
Ask around and you’ll hear the same advice:
“Eat more calories than you burn to build muscle. Eat fewer calories than you burn to lose fat.”
And while that’s true—to a degree—it’s not the full story.
Because it’s not just about how much you eat.
It’s also about what you eat and, most importantly, how those foods affect your hormones.
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Calories & Macros: Only Part of the Equation
Yes, tracking calories ensures you don’t under- or over-eat.
Yes, hitting your proteins, carbs, and fats is critical for fueling workouts, recovery, and daily energy.
But here’s the real question:
* Will those carbs and fats be stored as body fat… or burned for energy?
* Will that protein go toward building new muscle… or be converted into sugar or fat instead?
The answer? Your hormones decide.
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Hormones: The Third Dimension of Nutrition
Your hormones act as the “traffic controllers” of your metabolism. They decide where calories go, how nutrients are used, and whether your body shifts toward fat storage or lean muscle growth.
This is why two people can eat the same diet but experience drastically different results. It’s not just the numbers—it’s the hormonal response.
That’s why food quality, nutrient timing, and specific food choices matter just as much as total intake. If your goal is a lean, muscular, and energetic body, you can’t afford to overlook the hormonal dimension of nutrition.
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The Solution: Smarter Programs for Real Results
Our upcoming TOTAL WELLNESS RESET program is designed to help you tailor nutrition not just to your calorie needs, but to your hormonal environment, so you can:
* Build lean muscle without unnecessary fat gain.
* Maintain a toned, defined body.
* Avoid the endless bulk/cut cycle.
Depending on your goals, you can:
* Focus purely on building lean muscle.
* Sculpt a toned, athletic look.
* Or keep stacking lean muscle while staying lean.
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What If Fat Loss or Gut Health Comes First?
We highly recommend considering our 10 DAY RESET, the first step towards renewing your Gi tract and cleaning out the trash that collected in the Colon for months, years, even decades in some cases. And if you struggle with:
Bloating (a hard, distended belly above the navel, like pressing on a balloon),
Intense sugar cravings,
…that often points to gut imbalances like harmful bacteria or candida. Our 10 DAY RESET addresses this first, helping reduce inches from the waist in days or weeks—before transitioning into fat loss or lean muscle programs.
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Don’t Forget Recovery & Performance
We’ve also just released PERFECT AMINO CREATINE—a premium, pure micronized creatine combined with PerfectAmino for maximum absorption and effectiveness. It’s the most efficient way to support strength, recovery, and lean muscle growth. Also our SWOLLY GUMMIES are a perfect Post Workout snack loaded with HLC Creatine; the latest technology in optimal creatine absorption. ---------------------------------------------------------------------------------------------------------------------------------------------------------------
Final Word
Calories and macros matter. But if you ignore hormones, you’ll always be fighting an uphill battle.
By choosing the right foods, supporting your gut, and following structured protocols, you’ll finally get results that last.
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~Coach PB