As an business owner, I used to think TCPA was only something lead gen and call centers had to worry about but once I started using SMS for abandoned carts and promos, I realized it applies to us too. At first, I just wanted to move fast and grow revenue but after digging into it, I tightened up my opt in process, made consent super clear, separated transactional vs marketing texts and made opt out easy. Honestly, cleaning that up was a win. Not only did it reduce risk but engagement actually improved because the people on my list actually wanted the texts. Fewer complaints, better response rates and more predictable campaigns. Curious how other business owners here are handling SMS consent and compliance. Are you being strict about opt ins or taking a lighter approach?

Jonah’s story isn’t about a man who hesitated. It’s about a man who ran from who he was called to be. God gave him a clear assignment: go to Nineveh. No confusion. No ambiguity. Just obedience. And Jonah ran in the opposite direction. Not because he lacked ability. Not because he lacked clarity. But because he didn’t like what obedience would require. Nineveh offended him. Mercy toward his enemies bothered him. And stepping into that assignment meant surrendering his pride. So he fled. Most of us won’t board a ship to Tarshish. But we’ve all boarded something — distraction, busyness, comfort, ego — to avoid the version of ourselves obedience demands. The storm wasn’t punishment. It was exposure. The fish wasn’t cruelty. It was containment. God wasn’t trying to destroy Jonah. He was trying to realign him. And when Jonah finally stepped into his assignment, an entire city changed. That’s the power of alignment. Jonah’s adventure was unique. But the struggle isn’t. We’ve all felt the tension between who we prefer to be and who we’re called to become. Significance begins the moment you stop running from your identity and start walking in your assignment. The question isn’t, “Are you capable?” 👉The question is, “Are you willing?”