Shopping campaign burning cash at €1.45/click : kill the product or keep going?

Hello everyone! Hoping for some honest takes here. I've got a single-product store in the pet niche, running Google Shopping only, France only.

Started a Google Shopping campaign maximizing clicks with a €0.50 CPC cap, but was barely getting any traffic. Bumped it to €0.60, then €0.70, still pretty dead.

Eventually I just took the cap off to see what the bid actually would be, and now I'm sitting at €1.45 avg CPC. That's honestly not sustainable for me at this price point. 😅

Where I'm at after 26 days:

- 305 clicks

- 32.7K impressions

- €1.45 avg CPC

- €442 spent

- 0 sale

So I'm stuck on what to actually do:

- Is €1.45/click just the reality in a niche like this, and I need to accept it or walk away?

- Should I kill this product entirely and test a different one?

- Would it be worth trying Google Search instead of Shopping, or is that likely to be just as expensive?

And the bigger question I can't answer on my own: when traffic is this expensive and not converting, how do you tell whether it's the product, the price, or the website that's the problem? I don't want to keep throwing money at it if the thing was never going to work, but I also don't want to bail too early if it's just a landing page issue.

Curious how you all think about this. Thanks. ✌️

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Shopping campaign burning cash at €1.45/click : kill the product or keep going?