Hello everyone! Hoping for some honest takes here. I've got a single-product store in the pet niche, running Google Shopping only, France only. Started a Google Shopping campaign maximizing clicks with a €0.50 CPC cap, but was barely getting any traffic. Bumped it to €0.60, then €0.70, still pretty dead. Eventually I just took the cap off to see what the bid actually would be, and now I'm sitting at €1.45 avg CPC. That's honestly not sustainable for me at this price point. 😅 Where I'm at after 26 days: - 305 clicks - 32.7K impressions - €1.45 avg CPC - €442 spent - 0 sale So I'm stuck on what to actually do: - Is €1.45/click just the reality in a niche like this, and I need to accept it or walk away? - Should I kill this product entirely and test a different one? - Would it be worth trying Google Search instead of Shopping, or is that likely to be just as expensive? And the bigger question I can't answer on my own: when traffic is this expensive and not converting, how do you tell whether it's the product, the price, or the website that's the problem? I don't want to keep throwing money at it if the thing was never going to work, but I also don't want to bail too early if it's just a landing page issue. Curious how you all think about this. Thanks. ✌️