Question about product feed segmentation
Hey guys - currently i'm spending about £400 per day on google ads (general dropshipping).
Right now I have some basic segmentation splitting my top performers, my average/wasters , and 'booster' for my new products.
The set up is working nicely so far and my results are pretty consistently scaling up profitably right now.
My question is around further segmentation.
I saw mention using all of the custom label slots to optimise for different things. (performance, seasonality, profitability...) And I saw he mentioned this is super important to scale beyond $50k per month. - I wondered how you actually make this work in the ad account though.
For example, did you have all (high margin + top performers) bidding together aggressively in a campaign / ad group? (low TROAS target)
Would you then have (Low margin + top performers) bidding slightly less aggressively - and then continue to follow this pattern for all performance levels?
I would really appreciate your input here, thank you! :)
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Charlie Jacques
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Question about product feed segmentation
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