Guidance on early testing structure
Hi guys, Currently I'm running 1 pmax campaign with budget £65 per day average ROAS of 3.
I have 1 product type that is performing well for me (and it is taking 80% of the daily budget right now) but based on keyword search data for my winning product, I don't think I can continue to keep scaling it, the search term numbers for the product is quite small.
Do you guys have any strategies at the agency to shift more budget towards testing products - so I can find more winners and then feed that into my main pmax campaign and then continue to scale further again?
I'm looking for a stratergy where I can test products a lot faster - the single pmax test them quite slowly.
Thank you!
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Charlie Jacques
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Guidance on early testing structure
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