Google ads - product analysis · Google Ads eCom Lab

Google ads - product analysis

Hey guys, I have a quick question on how you analyse product performance in google ads.

Currently I am analysing my Shopify ROAS as well as my google ROAS for each product. (I have this set up through google sheets)

For some of my products I have a 0.5 google ROAS and a 1.8+ Shopify ROAS.

Yes I know this could be tracking... but I wanted to know what your thoughts on this are.

A customer clicks a Shopping ad for my product and enters my store.

They click around and check a few products, they then purchase a different product on my store from the one they clicked an ad on

How would this attribution work in google?
Do you guys pay more attention to Shopify ROAS of a product or the google ROAS of a product.
How would you guys workout which products to scale and kill if this is true?

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