For years, we created social content primarily for one thing: The feed. We wanted someone scrolling Instagram, TikTok or LinkedIn to stop. But there’s another behavior entrepreneurs need to start designing for: search. People aren’t only scrolling anymore. They’re actively looking for answers: “AI tools for small businesses” “funding for female founders” “how to market my coaching business” “best skincare for dry skin” “how to create content with AI” That changes the content strategy. Instead of asking: “What can I post today?” start asking: “What is my ideal customer searching for?” Instagram now allows eligible public posts and Reels from professional accounts to be indexed by external search engines such as Google and Bing. How will you use this today?

Ever wondered why Netflix keeps you watching “just one more episode”? 👀 Join @Richardson Dughan Sales Strategist & Speaker, for a practical masterclass on opening and closing loops and how you can use this psychological principle in sales, storytelling, content and everyday conversations. 📅 Wednesday, August 12th 🕖 7:00 PM Ghana Time | 9:00 PM CET 🔐 Exclusive for Gold Circle Academy members Your task: Before the session, think of one conversation, sales pitch or piece of content where you want people to stay engaged longer. Bring it to the masterclass and see how you could create an “open loop” around it. 🔥

Today I started Gold Circle podcast recordings again. This is the first time filming episodes in Antwerp Belgium 🇧🇪! The podcast started in Accra Ghana a year ago, and this is the testament of connecting the diaspora Europe, the Caribbean, the US and Africa! 🌍 These young entrepreneurs are founders of a dessert brand and they are growing fast. 🚀 Check them Out: https://www.instagram.com/kiki_chocoo?igsh=MXNnMWMxZWVkMjgxNA==

Folders; *Problem Solving/Critical Thinking/ Social Intelligence/Business Strategy* Today we are going to touch on two fallacies of thinking that have been widely explored. But.... _drumroll_ we still think along those lines. The first is; *Correlation is not Causation* Picture this; You always get tired after walking doesn't mean walking makes you tired. Always get tired after walking - walking correlating with tiredness You get tired because of walking - walking caused.your tiredness Huge difference Maybe you are just low on glucose, energy and not necessarily walking that makes you tired. But why do we get caught up in this thinking? Because naturally we want to find a causation for almost everything right to us finding the causation for why the world was created. So when we find correlation. _Hallelujah_ We immediately tag it as causation because guess they really look life. In fact they look like twins. But the top 1 percenters know that correlation is *not* Causation. They always remind themselves this; Another fallacy is logic proving truth. Logic is not the proof of truth. The fact that something is logically coherent doesn't mean it's true. Obvious? But about 90% of us mistake logic for truth. Once somebody tells us something which logically makes sense(forcefully or inherently) we take it as truth. With no intention to punch holes, to critique, to bend it over. The more interesting part? This fallacy of substituting logic for truth makes us make a lot of assumptions. And to add icing to the cake, we make decisions based on assumptions that were made based on a fallacy of accepting logic as truth. I know its a lot to take in but let's take it slow 🦥. First, daily remind yourself 1) Correlation is not Causation 2) Logic is not the proof of truth At least write it down everyday. NB; Clear Thinking is a rare advantage now.