My Morning watch! After all the things you do in the morning when you get ready for the day. What content do you consume to set your mindset? I watch a lot of Myron Golden content as it frames my mind for the day. Maybe it gets you in the right frame!

For years, we created social content primarily for one thing: The feed. We wanted someone scrolling Instagram, TikTok or LinkedIn to stop. But there’s another behavior entrepreneurs need to start designing for: search. People aren’t only scrolling anymore. They’re actively looking for answers: “AI tools for small businesses” “funding for female founders” “how to market my coaching business” “best skincare for dry skin” “how to create content with AI” That changes the content strategy. Instead of asking: “What can I post today?” start asking: “What is my ideal customer searching for?” Instagram now allows eligible public posts and Reels from professional accounts to be indexed by external search engines such as Google and Bing. How will you use this today?

That was one of my biggest takeaways from tonight’s Gold Circle Academy Masterclass with @Richardson Dughan We talked about something Netflix understands incredibly well: The power of the open loop. Netflix doesn’t immediately give you the answer. It creates tension. It gives you just enough information to become curious and then makes you wait. Great communicators can do the same. 👉 Don’t close the loop too soon. Resist the urge to resolve the tension instantly. Add details. Build curiosity. Let people wonder where you’re going. Because when people have to stay with you to get the answer, your message becomes much more memorable. And this doesn't only apply to presentations. It works in everyday storytelling, content, sales and conversations. Instead of spending five minutes explaining something before people become interested, open with the punchline, question or knowledge gap. For example: “Shea butter is not what you think it is…” Now I want to know: Why? What don't I know? Or: “90% of what you know about confidence is probably wrong…” Again: an open loop. Then you build the story, expand the tension and eventually close the loop. OPEN → BUILD → CLOSE. And sometimes, before closing one loop, you open another. That's exactly how Netflix gets us to say: “Okay… just one more episode.” 😅 The lesson for entrepreneurs and creators? Don't just give people information. Create curiosity around the information. Because being understood is important. But being remembered is even more powerful. Great session tonight. You can listen it back below! 👏🏾

Studies show it can reduce transepidermal water loss (TEWL) by ~38% and boost hydration by up to 58% within 24 hours. Its fatty acids (stearic + oleic) and unsaponifiables support the stratum corneum lipid barrier. African builders are turning this into economic power. #AfricanEmpowerment #OrganicSkincare Key bioactive compounds: triterpenes (lupeol, α- and β-amyrin). Research demonstrates these: • Reduce inflammation (↓ IL-1α, MMP activity) • Support collagen and wound healing • Quench singlet oxygen & offer mild photoprotection Traditional African knowledge meets modern dermatology. Shea is often called “women’s gold.” An estimated 16 million women in West Africa collect and process the nuts. Entrepreneurs are changing the game: local processing, fair trade cooperatives, and finished organic products instead of raw export only. Value stays on the continent. Examples of builders: • Brands like R&R Skincare source shea while training women and funding clean water projects. • Sierra Leone’s Shea & More Naturals (Haja) creates green jobs by buying from rural women and producing finished organic lines. • Nigerian and Ghanaian founders are scaling shea-based barrier creams. Biology angle for skin health: A healthy barrier = balanced lipids (ceramides, free fatty acids, cholesterol) + supportive microbiome. Shea’s lipid profile helps restore that barrier without heavy synthetics. Clinical data supports its use for dry, eczema-prone, and sensitive skin. Entrepreneurship impact: When African founders formulate, package, and brand organic shea products, they create jobs in harvesting, processing, R&D, and retail. They also preserve indigenous knowledge while meeting global demand for clean beauty. Supporting African organic skincare builders = investing in skin science rooted in the continent’s biodiversity and in the economic empowerment of women. Science-backed. Community-powered. Proudly African. #SheaButter #AfricanBotanicals #WomenEmpowerment #SkinBarrier

Ever wondered why Netflix keeps you watching “just one more episode”? 👀 Join @Richardson Dughan Sales Strategist & Speaker, for a practical masterclass on opening and closing loops and how you can use this psychological principle in sales, storytelling, content and everyday conversations. 📅 Wednesday, August 12th 🕖 7:00 PM Ghana Time | 9:00 PM CET 🔐 Exclusive for Gold Circle Academy members Your task: Before the session, think of one conversation, sales pitch or piece of content where you want people to stay engaged longer. Bring it to the masterclass and see how you could create an “open loop” around it. 🔥