Three Keys to Building a Successful Business in Africa, According to Vusi Thembekwayo. Entrepreneur and speaker Vusi Thembekwayo is frequently asked the same question: What’s the most effective way to build a business in Africa? His answer is straightforward and grounded in the continent’s realities. 1. Understand that Africa is not a single market Africa consists of 54 countries, more than 1,000 tribes, and over 3,000 languages. There is no uniform “African” market. Success starts with recognising local differences—cultures, traditions, and the specific people and places you’re dealing with. Know exactly where you are operating and who you are doing business with. 2. Secure a sponsor This is the most important step, Thembekwayo says. In every industry and every game, there are established players who are well-known, respected, and connected. A strong sponsor can open doors you may not even realise exist. Find someone who has already walked the path and who can introduce you to the right networks and opportunities. 3. Play the long game Too many entrepreneurs focus only on the next funding round, the next raise, or the next quick win. Building lasting success in Africa requires a longer-term perspective. Commit to the long game, and the results follow.Thembekwayo’s advice is practical and direct: respect the continent’s diversity, build the right relationships, and stay patient. Follow these three principles, he suggests, and you put yourself in a strong position to succeed.

Funding Circle Live is a free live masterclass where entrepreneurs, creatives, and changemakers learn how to find funding opportunities and write stronger grant applications using AI. Join us to discover Dutch, Surinamese, and Caribbean funding opportunities and grow your impact. Even if you are not from these areas. It helps to join as we discuss the strategy that makes people succeed. A big part is positioning, visibility and how you market yourself to funders! This is what we do with posting and showing our products, services etc.! Find the link to Google meet here: https://www.skool.com/gold-circle-academy-1109/calendar?eid=456afac05a154f9c958e1c0c0185f17b