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🎙️ Masterclass Recap – Proxy Selling with Richardson Dughan
Our first Skool Member Masterclass was a success! If you missed it, you can listen back below👇🏽 (but honestly… being there LIVE hits different 🔥) @Richardson Dughan broke down Proxy Selling in a powerful and practical way, using examples from skincare and insurance.👇🏽 Here are the key takeaways: 💡 1. Believe in what you sell! For example: No chemicals. Real product. Real conviction. 💡 2. Socio-economic impact Tell the story beyond the product For example: supporting livelihoods in Northern Ghana and entire households. 💡 3. Education through conversation Show, don’t just tell: Create content where people talk about the product or service naturally. This builds trust. 💡 4. Narrative of authenticity. People don’t just buy products, they buy real stories, heritage, and truth 💡 5. Originality Be unique in how you present and communicate 💬 Bonus insight: Use customer stories to make everything more real and relatable. This is how you sell without “selling” That’s the power of proxy selling. Big thank you to Richardson for sharing this with the community🙏🏾
🎙️ Masterclass Recap – Proxy Selling with Richardson Dughan
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Introduce yourself in Network & Share🌟
Welcome to Gold Circle 💛 We’re happy to have you here. This is a global community 🌍 Check the map to see where we all come from🤗 This is also a safe space to share. Everyone who joins is carefully checked by the moderators to ensure alignment with business and content creation. Please introduce yourself in the comments below or create your own post in the ‘Network & Share’ space. That’s the only place to share what you do and drop links to your social media and business. The rest of the community is for sharing experiences, learning, asking questions and growing together. Take your time, explore, and feel at home.🏠
DAY 118 c; ACT AS IF REQUEST GRANTED Folder; Persuasion/ Communication/Cognitive Science
What if I told you that most of your requests are granted, it depends on your framing. Oh, maybe I shot too wide but there's principle here, I would like you to clock. When you make a request in such a way that it seems already granted, it's more likely to be granted. Pause. Read that again. Let me make it much more concrete for you; If you said to your parents; a) Can I go to the party tomorrow b) I will be going to a party tomorrow at a friend's place, which is not far from here and I will come back before 6pm. Assuming all things are equal, which requests seems more like it will be granted. B of course, because you are not asking for permission which is more likely to result in a No or Yes. Rather you are acting out granted request, not only hedging the risks involved but you are given a solution to their concerns. So to apply such requests to other areas, you state instead of asking, you map out the concerns and offer clear solutions. Because, the reason people turn down permission mostly is because they have concerns and a clear solution has not been met. *Summary of the Principle* Assume the "Yes": Speak as if the outcome is inevitable. Identify the Friction: Figure out why they would say "No." Bury the Friction: Include the solution to their fear within your statement. NB: Once again, this is a nuanced skill, and the way you will put it across adds to its effectiveness.
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DAY 118b: SPEAK TO PEOPLE'S INTERESTS AND CONCERNS; Folder; Communication/ Relationship/Networking/Social Presence
There's is this general mistake everybody keeps and more importantly, we do it without knowing. But the enlightened ones amongst us know this intuitively or intentionally; so they do what is right. The credo is simple; *Speak To People about their interests and their concerns* Most at times when we are relating with people, we try to talk about ourselves, our interests forgetting that the most interesting thing for others are their interests and their concerns. Unless they show concern for your interests and your concerns , it's best to focus majorly on their interest and their concerns. Because they like to hear about themselves; they like to hear about this they love. If you know this simple rule; your conversation might not necessarily improve although it might but people are more likely to perceived you as interesting to talk to and being around. But don't get me wrong, the goal is not necessarily to talk about them throughout the conversation but just to be aware that people mostly like to be spoken to about their interests and concerns.
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DAY 118; KNOWLEDGE IS DIFFERENT FROM AWARENESS Folder; Artificial Intelligence / Knowledge Awareness matrix
Chatgpt, Claude, Gemini, Grok and other AIs are not aware, they just know. They are made to know, not necessarily become aware. They lack situational context, real life intuition et al. Especially if you are in Africa here That's why sometimes the advice you obtain from A.I is theoretically good but practically futile. Being aware of this revelation, you should then know when to use AI and when not to use AI and more importantly how to use A.I Moreover A.I i.e LLMS are not made to necessarily spoon-feed you with answers. But rather they are made to nudge towards finding the answers yourself. Thus it will be dangerous for you to swallow every generic answer an AI gives you. You need to question the answers, you need to give it more context, you need to stress test it and more over you need to marry real world intuition with the assistance of AI. Others, you will mostly get impractical assistance. NB:AI may know patterns But you live the consequences
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