Stop Thinking These Email Habits Are “Normal”

Most entrepreneurs I talk to swear they’re “doing email marketing.”

But when I look inside their GoHighLevel account, I see the same mistakes over and over again.

The worst part?

They think these mistakes are normal.

But in reality, they’re quietly destroying their deliverability, reputation, and sales.

Let’s break it down:

🚫 1. Using the same list for every campaign

What they think: “I’ll just blast my entire list with every email.”
Why it’s wrong: Not everyone on your list is at the same stage. Some are new leads, some are buyers, some are inactive. Sending the same message to everyone increases unsubscribes, spam complaints, and hurts domain reputation

Fix: Use GHL Smart Lists & tagging to segment your audience. Example: “Hot Leads,” “Past Buyers,” “Cold Leads,” etc.

🚫 2. Not setting up proper email authentication (SPF, DKIM, DMARC)

What they think: “If my emails send from GHL, I’m good.”
Why it’s wrong: Without authentication, inbox providers (Gmail, Outlook, Yahoo) often send your emails to spam or promotions tab.

Fix: Verify your sending domain inside GHL and set up SPF, DKIM, and DMARC in your DNS records.

🚫 3. Writing emails that look like ads

What they think: “If I add lots of images, banners, and salesy words, people will buy.”
Why it’s wrong: Over-designed emails and spammy words (“limited time only!!!”) trigger spam filters and lower engagement.

Fix: Write plain text or simple HTML emails that look like they’re coming from a real person.

🚫 4. Not warming up new domains or IPs

Fix: Use a warm-up schedule: Start with smaller batches, engage your most active subscribers first, then scale.

🚫 5. Relying on “set it and forget it” automations

What they think: “Once I build a workflow, I never need to touch it again.”
Why it’s wrong: People change, products change, markets change. Old automations often feel robotic, irrelevant, or broken.

Fix: Review your workflows quarterly. Update subject lines, re-test timing, and refresh content.

🚫 6. Measuring only open rates

What they think: “My open rate looks good, so I’m winning.”
Why it’s wrong: Apple Mail privacy and Gmail filtering make open rates unreliable. What matters is clicks, replies, conversions.

Fix: Track clicked links, booked appointments, purchases, or replies using GHL goals and pipeline tracking.

🚫 7. Sending emails without testing

What they think: “If I hit send, it’ll look fine.”
Why it’s wrong: Formatting can break on mobile, links may not work, and personalization tokens can fail.

Fix: Always send a test email to yourself (Gmail + Outlook + Mobile) before scheduling.

Here’s the truth:

What feels “normal” in email marketing might actually be the reason your emails land in spam, get ignored, or fail to convert.

The difference between “average results” and “predictable revenue”?

👉 Strategy.👉 Systems.👉 Attention to detail.

If you fix these mistakes inside GoHighLevel, your email marketing will finally start working for you not against you.

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