Align your brand with media that actually makes sense for your audience, not media that just looks impressive. A feature means nothing if it doesn’t reach the people you’re trying to convert. Before pitching or accepting coverage, ask: • Does this outlet speak to my target audience? • Does the tone match my brand positioning? Will this placement support my long-term goals, not just a screenshot? Smart media alignment builds credibility and consistency. Random press builds confusion. Start the week focused. The right placement will always outperform the loud one.

Before you log off for the weekend, take 15 minutes to review one thing from this week: • a pitch that didn’t land • a post that overperformed • or a conversation that led somewhere unexpected Ask yourself why it worked — or didn’t. That’s where strategy actually forms. The quiet review is what sharpens Monday’s execution. Log off, reset, and come back clearer. Have a great weekend. 🖤

Know the difference or waste the budget Earned Media = credibility you can’t buy (but you earn) This is when others talk about you because you’re interesting, newsworthy, or relevant. Think: - Press coverage 📰 - Interviews & podcasts 🎙️ - Blogs, reviews, shoutouts - Organic social buzz Why it hits: - People trust it more - It compounds over time - It builds authority, not just impressions Downside? - You can’t control it - It takes strategy + patience (no overnight miracles) - Paid Media = visibility you do buy You’re paying for placement. Period. Think: - Instagram / TikTok / Meta ads - Google Ads - Sponsored posts - Influencer campaigns Why it hits: - Instant reach - Scalable - Perfect for launches, events, offers Downside? - The moment you stop paying… it stops working 😬 - No built-in trust unless it’s done right - The real flex? Using BOTH. Paid media gets attention. Earned media builds belief. Run ads → drive interest → leverage earned press to convert. That’s how brands stop “posting” and start positioning. Quick rule: If you want eyes → paid If you want respect → earned If you want results → strategy Tomorrow’s tip might hurt feelings. Stay tuned 😌

Brands don’t invest in vibes. They invest in results. When pitching or reporting on a brand partnership, focus on performance metrics that tie to business outcomes, not vanity stats. Prioritize: • Engagement quality (are the right people interacting?) • Referral traffic (did you drive users off platform?) • Conversion actions (sign-ups, clicks, inquiries, purchase intent) Impressions alone don’t tell a story. Strong partnerships are built by showing: • Who engaged (target audience alignment) • Where they came from • What they did next Data without context is noise. Analytics give brands confidence, justify spend, and position you for repeat deals. If you can clearly explain why your content performed, you’re no longer pitching — you’re proving value.

This includes real, full-length examples covering launches, events, partnerships, crisis, apologies, community impact, and more. To unlock it, your engagement level must be at 5. That means it’s time to: - Start chatting in the community - Post what you’re working on - Promote your business, brand, events, or ideas - Support and engage with other members This space works best when everyone shows up. Get active, get visible, and the playbook unlocks automatically. Let’s build, share, and win together. 💬✨