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11d • PR Pro Talk w/ members
GCPR PRO TIP OF THE DAY 💡Earned Media vs. Paid Media
Know the difference or waste the budget
Earned Media = credibility you can’t buy (but you earn)
This is when others talk about you because you’re interesting, newsworthy, or relevant.
Think:
  • Press coverage 📰
  • Interviews & podcasts 🎙️
  • Blogs, reviews, shoutouts
  • Organic social buzz
Why it hits:
  • People trust it more
  • It compounds over time
  • It builds authority, not just impressions
Downside?
  • You can’t control it
  • It takes strategy + patience (no overnight miracles)
Paid Media = visibility you do buy
You’re paying for placement. Period.
Think:
  • Instagram / TikTok / Meta ads
  • Google Ads
  • Sponsored posts
  • Influencer campaigns
Why it hits:
  • Instant reach
  • Scalable
  • Perfect for launches, events, offers
Downside?
  • The moment you stop paying… it stops working 😬
  • No built-in trust unless it’s done right
The real flex? Using BOTH.
Paid media gets attention.
Earned media builds belief.
Run ads → drive interest → leverage earned press to convert.
That’s how brands stop “posting” and start positioning.
Quick rule:
If you want eyes → paid
If you want respect → earned
If you want results → strategy
Tomorrow’s tip might hurt feelings. Stay tuned 😌
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Lamarra Rice
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GCPR PRO TIP OF THE DAY 💡Earned Media vs. Paid Media
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