Bad Bunny’s Super Bowl halftime performance sparked more than reactions — it sparked conversation. For some, it was about language and cultural representation. For others, it raised questions about symbolism, identity, and what belongs on an American stage. Moments like this aren’t just about the performance — they’re about perception, context, and how different audiences interpret meaning. So, let’s talk: If you were advising his team right now, how would you handle it? ⬜ Lean into the cultural conversation ⬜ Stay quiet and let it pass ⬜ Clarify intent through media ⬜ Shift focus back to the music ⬜ Something else (drop it in the comments) There’s no single right answer — but how a moment is handled often matters more than the moment itself. Looking forward to hearing how this community sees it.

Align your brand with media that actually makes sense for your audience, not media that just looks impressive. A feature means nothing if it doesn’t reach the people you’re trying to convert. Before pitching or accepting coverage, ask: • Does this outlet speak to my target audience? • Does the tone match my brand positioning? Will this placement support my long-term goals, not just a screenshot? Smart media alignment builds credibility and consistency. Random press builds confusion. Start the week focused. The right placement will always outperform the loud one.

Before you log off for the weekend, take 15 minutes to review one thing from this week: • a pitch that didn’t land • a post that overperformed • or a conversation that led somewhere unexpected Ask yourself why it worked — or didn’t. That’s where strategy actually forms. The quiet review is what sharpens Monday’s execution. Log off, reset, and come back clearer. Have a great weekend. 🖤

Know the difference or waste the budget Earned Media = credibility you can’t buy (but you earn) This is when others talk about you because you’re interesting, newsworthy, or relevant. Think: - Press coverage 📰 - Interviews & podcasts 🎙️ - Blogs, reviews, shoutouts - Organic social buzz Why it hits: - People trust it more - It compounds over time - It builds authority, not just impressions Downside? - You can’t control it - It takes strategy + patience (no overnight miracles) - Paid Media = visibility you do buy You’re paying for placement. Period. Think: - Instagram / TikTok / Meta ads - Google Ads - Sponsored posts - Influencer campaigns Why it hits: - Instant reach - Scalable - Perfect for launches, events, offers Downside? - The moment you stop paying… it stops working 😬 - No built-in trust unless it’s done right - The real flex? Using BOTH. Paid media gets attention. Earned media builds belief. Run ads → drive interest → leverage earned press to convert. That’s how brands stop “posting” and start positioning. Quick rule: If you want eyes → paid If you want respect → earned If you want results → strategy Tomorrow’s tip might hurt feelings. Stay tuned 😌

Have you ever worked with a publicist or PR firm before? If yes — what was the experience like? If not — what’s stopped you from trying? No right or wrong answers. Just real talk 👀