Align your brand with media that actually makes sense for your audience, not media that just looks impressive.
A feature means nothing if it doesn’t reach the people you’re trying to convert. Before pitching or accepting coverage, ask:
• Does this outlet speak to my target audience?
• Does the tone match my brand positioning?
Will this placement support my long-term goals, not just a screenshot?
Smart media alignment builds credibility and consistency. Random press builds confusion.
Start the week focused. The right placement will always outperform the loud one.