Why I Keep Telling Producers To Release The Work

This week, Variety announced that viral short film Open Door is being developed as a feature film.

As many of you know, the lead actor Sean Anthony Baker and I are long time friends and business partners. I've had the opportunity to watch this project evolve up close from the early stages, and it's another reminder of something I constantly preach inside Future Producer Society:

You don't need permission. You need proof.

A short film became a feature opportunity. Not because someone believed in the idea. Because the audience did. Millions of views became leverage.

Leverage became opportunity.

Opportunity became a deal.

The exact same principle applies to producers.

Stop waiting for the placement.

Build the catalog.

Stop waiting for the audience.

Create the content.

Stop waiting for validation.

Create the proof.

That's the game.