@Eugene Van der Merwe suggested in August Affiliate Marketing session that we have to niche even further down. That message was over and over re-affirmed. Ask the questions Who, What, When and then Only How. Ask 8 times and every time the layer will go deeper like the skin of an onion (with the list of questions as per the resource fault and each affiliate marketing and FJU session. I did that in August and Implement Niche and Niche testing with Meta adds to confirm the niche is perfect before the next add campaign and September the Niche for the first time had the correct test results with Meta Adds. But it was apparent to me that the niche is not deep enough as @James Marais showed. The next layer of the onion was opened on October 1st week and then in quicker deeper iterations through-out October. And I stand amazed on where we started and our status today. Each of these iterations required in depth research and testing with the niche market for real answers to test that the research is in line with the real person. I must confess it is more than 8 iterations, but as we want to serve best, we have to dive deeper and deeper to the core, and later that core is only another mirror of the truth or another onion layer. Happy Digging. May your golden nugget be shiny, big and of value to your prospective client.

Niche your sales scripts. A very interesting task, and not as easy as you might have to think. You have to keep questions simple and to keep it simple, you have to understand your niche very well to obtain the 'correct' result. Correct is not the right word as there is no such thing as correct. The prospective client is a human being with variables. The secret is to guide the discussion via questions in the correct direction. Not to deviate, you have to know your niche, know the sales framework as taught by @James Marais . And your reps must be in. You have to know step 1 - 10 in a 4-sector framework (Attract - Qualify - Convert - Nurture) across Marketing, Sales, Business Operations. As @Eugene Van der Merwe suggested draw up your own niche's customer journey. You might be surprised, or you might receive affirmation (it is only data until tested through repetitions). For now, my Sales Scripts are Niched down again - busy with the Repetitions.

I could use FJU Month 2, Week 1 study information in conjunction with Funnel Junkie Intermediate Training and not only build a Marketing 10 Step Process for my business but also the Customer Journey within the process with the VoC and practical examples of the conversation and expand on the possible objections.

You are uniquely you, there is NO one is more youer than you - Dr. Zeus... 😊 ❤️ Francois.

There’s a part of every entrepreneurial journey that nobody really talks about. The part where the excitement has faded... The results aren't coming as quickly as you hoped... And suddenly, you start wondering: "Am I actually on the right path?" Welcome to the valley. This is where the dream meets reality. And honestly, it can be uncomfortable. You realise that wanting a different life is one thing. Building it is something else. This is where you have to stop pretending that everything is easy. Stop. Reflect. Learn. Maybe the strategy needs to change. Maybe you need another skill. Maybe you need to ask for help. Maybe you simply need to give yourself time to learn what you don't know yet. Whatever the answer is, don't make the mistake of believing that being in the valley means you've failed. The valley is part of the terrain. But here's the important part: Don't set up camp there. Take the lesson. Make the adjustment. Take the next step. Then another. Because something happens when you start climbing again... Your perspective changes. What looked impossible from the valley floor can look completely different from a higher point. And sometimes the breakthrough isn't finding a shortcut out of the valley. Sometimes it's becoming the person who is capable of climbing out of it. So if you're somewhere in that uncomfortable middle right now... Don't quit just because the journey doesn't look like you imagined. Stop. Reflect. Learn. Then keep walking. The next perspective is higher up. ❤️ Francois