Mindset 71/365 Not every idea will work. Not every post will perform. Not every Reel will attract attention. Not every offer will resonate. Not every conversation will become a customer. And that's okay. The goal isn't to avoid every mistake. The goal is to learn from the information the experience gives you. John Maxwell's Failing Forward challenges us to rethink the way we respond to failure. Inspirational Quote: "The difference between average people and achieving people is their perception of and response to failure." — John C. Maxwell Today's Starting Over Principle "A mistake becomes valuable when you are willing to learn from it and use the lesson to make your next decision better." Instead of saying: "That didn't work." Ask: What did I expect? What actually happened? What can I learn? What can I change? What will I test next? That is how a disappointing result becomes useful information. Don't waste the lesson. Use it to build the next version. Question: What is one business experiment or idea that didn't work, but could teach you something valuable?

Yesterday I attended the Mining Expo at Nasrec in Johannesburg, and what an experience it was. My first impression when we entered was: “Wow. This is where the heavyweights of the industry are.” The size of the exhibition, the displays, the machinery and the businesses represented were incredible. I went there with one main goal: to practise starting one-to-one conversations and see if I could introduce people to our September event at Heartfelt Arena. It was definitely more difficult than I expected. I started conversations by asking people how they currently market their businesses. What I quickly realised was that many of these established companies rely heavily on their websites, word of mouth and their existing customer bases. They are already well established in the industry. But then I started noticing something very interesting. They were actively collecting customer information. They had games, competitions, QR codes, forms and giveaways. Coffee, popcorn, merchandise and other freebies were being used to attract people to their stands. Companies such as Cartrack and UVEX had interactive games where people could win prizes. I even managed to win a little Volkswagen-shaped mouse, UVEX protective sunglasses and a golden ticket! But there was a lesson behind the fun: Before you could play, you had to provide your information or scan a QR code. That immediately made me think about what we are learning about lead generation and value stacking. They were giving something of value in exchange for information and an opportunity to start a relationship. I also used every opportunity I could to practise one-to-one engagement. Whenever I was speaking to someone and the conversation naturally opened up, I introduced our September event and shared my QR code. I managed to share it six times. Was every conversation perfect? Absolutely not. Was I comfortable? Definitely not. But that wasn't the point. I went there to get the reps in, and I did. Another thing I realised is that this wasn't my niche at all. I was speaking mainly to salespeople representing some of the biggest businesses in the mining industry, and that made me feel very uncomfortable.

Day 58/365 Mindset You see someone with thousands of followers. A polished funnel. Hundreds of videos. A large email list. Years of experience. And you think: "I'm so far behind." But what you may be forgetting is that they had a beginning too. Perhaps they've been building for years. And you're just getting started. That's not failure. That's simply a different starting point. Dan Sullivan and Benjamin Hardy's The Gap and the Gain encourages us to focus on progress rather than constantly measuring ourselves against where we think we should be. Today's Starting Over Principle "Your progress deserves to be measured against where you started, not where someone else is today." Inspired by the principles in The Gap and the Gain. Don't compare your Day 58 with someone else's Day 1,000. Instead ask: What have I learned? What can I do today that I couldn't do before? What am I improving? What am I building? Your progress may feel small. But small progress repeated over time becomes something much bigger. Measure your growth. Not someone else's results. Question: What is one business skill you can do better today than when you started?

Day 56/365 Mindset You may be waiting to feel confident before you: Create your first Reel. Start a conversation. Make an offer. Show your face online. Write your first post. Talk to a potential customer. But confidence doesn't always come before action. Sometimes action creates confidence. Susan Jeffers' Feel the Fear and Do It Anyway explores how we can move forward even when fear and uncertainty are present. Today's Starting Over Principle "Confidence is built by doing the things you once thought you couldn't do." Inspired by the principles in Feel the Fear and Do It Anyway by Susan Jeffers. Create the Reel. Have the conversation. Publish the post. Ask the question. Learn from the response. Then do it again. You don't need to be an expert before you begin. You need to be willing to practise. Don't wait until you feel ready. Take the next step. Question: What is one business action you've been avoiding because you don't feel confident enough yet?

Day 54/365 Mindset You tried something. It didn't work. You learned something. Now you're trying again with better information. That's not failure. That's learning. Maybe your niche needs refining. Maybe your offer needs changing. Maybe your content isn't connecting. Maybe your original strategy wasn't the right fit. That doesn't mean everything you did before was wasted. Brené Brown's The Gifts of Imperfection explores the importance of accepting where we are rather than believing we have to be perfect before we can move forward. Today's Starting Over Principle "Beginning again is not going backwards; it is choosing to move forward from a new starting point." Inspired by the principles in The Gifts of Imperfection by Brené Brown. When you start again, you bring your experience with you. You bring your lessons. Your feedback. Your mistakes. Your knowledge. Your new perspective. You are not starting from zero. You're starting from what you've learned. Question: What is one part of your business that you would approach differently today because of what you've already learned?