How do you identify your target audience? Is it different from organic to paid?

I know this was discussed before but what is the best practice for a landing page layout from top to bottom?

What is the best flow for a funnel, how many pages, how many products/offers?

Lets promise ourselves and our groups and our teams that we will post at least twice per day. I am in a current team with Hermien and Frikkie and so far we try to meet weekly.

Eugene mentioned two books last night that we should read. Can anyone help me with the titles and authors, please? I think the one was "100 Million Dollar Leads" by Alex Hormozi, but did not catch the second one.