Alex and Jamie launched almost identical products. Both got traffic. Both spent money on ads. Alex refreshes the dashboard constantly. Jamie checks once… then walks away. Same effort. Same product. Yet stress levels couldn’t be more different. Low conversion doesn’t always mean failure — sometimes it just shows up as doubt, frustration, or overthinking. Who are you right now?

Most sellers fail before they even launch because they pick products based on trends or “gut feeling.” The facts show that data-backed product validation is what separates successful sellers from those who stall. Here’s a 4-step method we use to validate products for Amazon FBA: 1. Check demand vs competition Look for products with steady sales and moderate review counts. High demand with low reviews usually signals opportunity. Tools like Zonbase make this faster and more accurate. 2. Analyze reviews Customer feedback reveals common complaints, missing features, and areas for improvement you can capitalize on. 3. Assess practicality Make sure the product is easy to source, ship, brand, and has healthy margins. 4. Validate deeper with category research Explore sub-niches, seasonality, competitor positioning, and opportunities to differentiate. Following these steps helps you focus on products with real potential instead of guessing and risking time and money. DM me the word “PRODUCT” and I’ll point you toward the exact resource or next step you should take.

Another big mistake is walking straight into an overcrowded niche because it looks successful. You see high sales, big brands, and strong listings and it feels like proof that the opportunity is real. What you do not see right away are the thin margins, rising ad costs, and how hard it is for a new seller to get noticed at all. Starting Amazon by going head-to-head with established sellers is one of the toughest ways to learn. The real opportunities are usually quieter. They show up in smaller sub-niches, repeated complaints in reviews, weak branding, or listings that feel rushed and incomplete. Once you start looking at listings this way, you cannot unsee it.

Trending products look tempting. They are everywhere on TikTok, Instagram, and Amazon bestsellers. But just because something is popular does not mean it is a good private label opportunity. By the time most beginners jump in, the niche is crowded, margins are thin, and competition is strong. It is smarter to focus on products with stable demand, room to differentiate, and manageable competition. If you want a simple framework we use to quickly spot real opportunities, DM me the word "DEMAND"

One of the most common mistakes new Amazon sellers make is starting a product without knowing if people actually want it. It usually happens when you are excited about an idea, in a rush to start, or treating it as a side hustle. There is nothing wrong with testing, but guessing can be expensive. Before investing in inventory, branding, and ads, ask yourself if this product has an audience, if people are actively looking for it, and if the demand is consistent or short-lived. Validating demand first saves time, money, and frustration.