Another big mistake is walking straight into an overcrowded niche because it looks successful. You see high sales, big brands, and strong listings and it feels like proof that the opportunity is real. What you do not see right away are the thin margins, rising ad costs, and how hard it is for a new seller to get noticed at all. Starting Amazon by going head-to-head with established sellers is one of the toughest ways to learn. The real opportunities are usually quieter. They show up in smaller sub-niches, repeated complaints in reviews, weak branding, or listings that feel rushed and incomplete. Once you start looking at listings this way, you cannot unsee it.

Yesterday we talked about why copying a winning product almost never works. If you’re tired of listing flops and guessing your way through Amazon FBA, it’s time to take a different approach. Real winners aren’t copied; they’re researched, understood, and executed the right way. If you want clarity on what to focus on so your next launch actually has a chance to succeed, DM me the word STRATEGY and I’ll break down your next steps.

Most aspiring Amazon FBA sellers don’t know where to start, and that’s completely normal. There is so much information out there, but very little structure to follow. If you’re looking for a sign on where to begin, this is it! We created this free course with one purpose: To give you a clear, step-by-step path so you never feel lost, overwhelmed, or confused. Each lesson builds on the previous one, so you always know exactly what to focus on next. Everything is inside the Classroom tab, and the best part is this... it’s completely free for every member here. You’re fully supported from the moment you start. If you’re ready to take action and get your Amazon journey moving, head to the Classroom now and start with the first lesson. Every minute you wait is a minute you could be learning something that moves you forward. Take your time, apply what you learn, and use the comments to ask questions or share your progress. The sooner you begin, the sooner you’ll see the path ahead clearly.

Welcome! You’re now part of a focused community of Amazon sellers committed to learning, taking action, and building real businesses. 📝 Introduce Yourself Create a post in the “From Sellers” category and share: - Where you’re from - Your experience with Amazon - Your goals - What you hope to gain from this community 📌 Before Posting Make sure you’ve read the welcome letter you received when you joined. It has important info to help you get started😉 📈 What to Expect This Year - Updated course content and new lessons to help you scale faster — explore the classroom! - More live sessions, Q&As, and actionable tips - Increased community engagement opportunities to learn - Guidance and strategies to help you launch, grow, and optimize your Amazon FBA business We’re excited to see your progress and support you as you take your business to the next level! Michael Elliott Founder, FBA Empires