Hey everyone, We’ve been running cash value life insurance campaigns with a media buyer for several months now and I’d love some high-level input from people who’ve seen success in this niche. Here’s where we’re at: ▪︎ Pixel is fully warmed up and should be delivering data by now ▪︎ Backend is connected (lead form + CRM + automation) ▪︎ Organic content on our page, although we need to create more Despite that, we’ve only seen a handful of leads and progress feels so much slower than expected! I know this niche can absolutely work as there are many insurance agencies that invest large sums of money into Meta's ad campaigns ... but I want to understand if what we’re experiencing is common or if something fundamental is missing??? For those of you with experience in financial/insurance ads: 1. How long did it realistically take you to start seeing consistent traction? 2. What were the biggest levers that moved the needle for you (creative, targeting, budget allocation, funnel setup)? 3. In hindsight, what would you have done differently earlier? Looking for quality insights from others who have actually been in the trenches with this type of campaign. Thanks in advance.

One of the most common mistakes we see in Meta ad accounts is....Audience stacking. Audience Stacking=combining multiple audiences (like interests, lookalikes, and retargeting) in the same ad set. Here’s the problem: You’re testing too many variables at once. When performance is good (or bad), you have no idea which audience is driving it. ✅ If you want clear data, test each audience in its own ad set.That way, you’ll know what’s working and what’s just wasting spend.

Hi everyone! I'm new here so I hope I'm doing this correctly! I have a targeting question. Mostly, my ads sets are running to very broad audiences (women in UK, with little additional definition) because that's what's we've seen working to date. We see reasonably good returns through Meta ads, and they're converting both existing and new customers, which is good. However, I want to flip the existing:new customer weighting to reach more new customers, particularly for certain products. What's the best way to go about this in terms of how I set up new ad sets and ads? Thanks in advance for anyone who can help :)

Are you running ads for other businesses. Specifically service based businesses? Are your ads performing?

Hello, we are looking for a Facebook marketing Ads specialist to help us activate our marketing campaigns for our life insurance agency. We have the following set-up: ✅️ Facebook Business Page ✅️ Ads Campaign Manager ✅️ We've ran Campaigns before At this point we're just looking to have someone assist us with setting the Campaigns in motion. What we are NOT looking for: 🚩 Extensive complicated process 🚩 Poor communicators/poor attitudes 🚩 Slow turn-around times We work fast and efficient and expect anybody joining us to have the same standards. We believe in financially taking care of team members who do well but we need to see you perform. Let's connect. P.S. if we sense you raise red flags we will halt communication immediately. We respond fast to people who we believe will provide reciprocal value. If you act like a child & throw a fit because we're not responding quick enough, that most likely means we don't see you as someone to take seriously. We are here to provide value and get people paid.