This course will show you how to set up your first Lead Generation campaign!

This course will walk you through how to make sales campaigns

START HERE! I will teach you how to build the 'bones' of your Meta Business portfolio so you can start running ads. This might seem like the easiest part, but if you mess up the strucure or the order, Meta makes it very difficult to untangle. In this course you will learn to: ✅ Create your Business Portfolio ✅ Set up your Ad Account ✅ Connect your Facebook Page ✅ Share access with clients or team members

CONVERSION TRACKING is arguably the most important thing to get right. I will show you how to set it up step by step. You need proper data tracking so you know if your ads are actually working and driving revenue for your business. In this course you will learn how to... ✅ Set up your primary conversion even based on your website host (Wordpress, Squarespace etc). ✅ Create a data set. ✅ Setup offline events ✅ Add URL Parameters ✅ Integrate conversions with your CRM

By the end of this course, you will know how to launch a well-structured campaign. I will walk through general best practices and how to build a campaign curated towards your business's goals. You will learn... ✅ Universal Best Practices ✅ How to Build a Lead Generation Campaign ✅ How to Build a Purchase/ Ecommerce Campaign ✅ How to Build a Local Business Campaign

In 2025, Ads determine your costs and your targeting. Meta scrapes your content and is able to match it to the ideal user. Your CPCs and CPMs are also determined by the quality and relevance of your creative. Make good creative = generate cheap clicks and impressions. In this course you will learn: ✅ General best practices and themes that convert across industries ✅ How to conduct competitor and industry research ✅ How to use Chatgpt to write high performing ad copy

START HERE! Create your Google Ads account and connect your GMB, Merchant Center, and more. In this course, you will learn how to... ✅ Create your ad account ✅ Set up your billing profile ✅ Connect your Google My Business Account to Google Ads (Local Businesses) ✅ Create your Google Merchant Center (E-commerce Businesses) ✅ Add users to your account ✅ Create an MCC/ manager account (if you have several websites or locations you will be running ads to)

Make sure this is accurate before you launch your first ad! Incorrect conversion tracking is the most common error I see when I audit Google Ad accounts. In this course you will learn how to: ✅ Create a tracking pixel and add to your website ✅ Create a Google Tag Manager account and Google Analytics account ✅ Tag your conversion events and integrate with Google ads ✅ Test conversion events to ensure it is working ✅ Set primary and secondary conversion events

Proper campaign structure is absolutely vital. In this course, I will teach you how to choose the right campaign type and bid strategy for your business and the best practices to set you up for success. You will learn: ✅ What the different bid strategies mean and which one to choose for your campaign ✅ Overview of keyword match types and when to use each ✅ How to conduct keyword research ✅ How to launch a standard search campaign, PMAX, Local PMAX, Shopping campaign and more

Learn how to leverage and interpret Google's reporting. Once your campaigns are live, you need to measure the success of your campaign based on your business's goals. In this course, we will cover: ✅ An overview of all KPIs (what do CPC, CTR, Search Impression Share, etc mean) ✅ How to see performance by device, demographic, and location. ✅ How many days a user takes to convert once they see an ad ✅ Attribution Windows- what do they mean and what settings should I have on

Poor ad quality creates expensive clicks. Learn the best practices to create high quality ads that create a seamless experience for your user and generate low cost clicks. In this course you will learn: ✅ General best practices ✅ How to conduct competitor research ✅ How to know what copy is performing best