What Are Google Demand Gen Campaigns? Google’s Demand Gen campaigns are built to generate new demand at the top of the funnel- reaching people before they’re searching. Where they run: - YouTube (including Shorts + in-stream) - Google Discover feed - Gmail How they work: - Use audience signals (interests, behaviors, lookalikes, remarketing) - Rely on engaging image + video creative to grab attention - Google’s AI places ads where people are most likely to interact 👉TLDR: Demand Gen = top-of-funnel campaigns designed to create awareness and interest. Have you tried Demand Gen campaigns? Share below what you have learned/ how they have worked! 👇

I'm planning on launching ads this month for my Agency in order to get website clients. Our budget is $2000 for the month. Is this a good ad budget to have in order to break even at least? If so, is anyone open to discuss my campaign strategy and critique it? This is my first time launching ads for our service and any advice would be appreciated.

One of the most common mistakes we see in Meta ad accounts is....Audience stacking. Audience Stacking=combining multiple audiences (like interests, lookalikes, and retargeting) in the same ad set. Here’s the problem: You’re testing too many variables at once. When performance is good (or bad), you have no idea which audience is driving it. ✅ If you want clear data, test each audience in its own ad set.That way, you’ll know what’s working and what’s just wasting spend.

Let’s kill this myth right now… “The algorithm just needs more time” is the most overused excuse in Meta Ads. If your ads suck, no amount of time will fix them. Here’s the truth: The algorithm amplifies good performance. It doesn’t create it. If your ad isn’t getting clicks or conversions in the first few days, something’s off. Your creative, offer, or targeting needs a real adjustment, not just more days to “learn.” 🧨 Waiting weeks for a bad ad to “optimize” is just lighting your budget on fire slowly. What you SHOULD do instead: ✔️ Test multiple creatives from Day 1 ✔️ Watch your CTR, cost per click, and thumb stop ratio ✔️ Make bold changes early if metrics are flat The algorithm isn’t a babysitter. It’s a magnifier.

All new members please answer this poll so we can plan content and courses around it!