AI content works. And you should be testing it! There are SOO many great options for creating AI content, and they improve every single day.
BUT going 100% AI is a mistake.
Thereās already data showing why:
- Consumers are more likely to trust ads that feature real people and authentic visuals
- User-generated style content consistently outperforms polished/produced content in conversion rates
Even when AI content performs well, perceived authenticity still drives purchase decisions
AI is great at:ā Speedā Volumeā Iteration
But it struggles with:ā Human nuanceā Real-world contextā Trust signals
Thatās why the best-performing accounts right now are blending both.
Use AI content AND use real people (even stock footage) for UGC ads, graphic assets etc.
If everything in your account looks AI-generatedā¦
You might be sacrificing trust for efficiency.