Meta just quietly rolled out a feature that solves one of the most frustrating problems in creative testing. It's called "Push delivery to this ad" and it's showing up in Ads Manager for a small percentage of accounts right now (see screenshot of what this looks like) When you have multiple ads running in the same ad set, Meta's algorithm concentrates the budget onto whatever is already working. It can get frustrating because new creatives you want to learn on aren't getting ad spend. But if you switch to ABO or pull these ads into a new campaign, you run the risk of hurting efficiency. This toggle lets you manually concentrate a percentage of the ad set budget for a specific ad. When to use it: ✅ You're testing a new angle or format and don't want to restructure your whole campaign ✅ You have a time-sensitive offer that needs delivery now, not whenever the algorithm decides to warm up to it ✅ A new creative is getting ignored and you want real data before you kill it ✅ Client wants fast learnings on a test they want to run One thing worth noting: this speeds up data collection but it doesn't fix a bad ad. A weak creative will just fail faster (which is a good thing!!) It's still in gradual rollout with no official Meta announcement yet. Only about 5% of accounts have access right now but it's expected to reach everyone by July. If you don't see it yet, keep an eye out for the toggle next time you're setting up an ad. Drop a comment if you've seen it in your account yet 👇