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The Dark Side of Building a Community
Nobody talks enough about this part. When you start building a community, especially one based on connection, creativity, and empowerment, you’ll eventually trigger someone. You might send a kind invitation, share your vision, or talk about helping others grow… and instead of curiosity or gratitude, you’ll get a message full of cynicism and projection. That happened to me recently. I invited someone to join our community for creative women, and they replied with a long rant about “LinkedIn jargon,” “fake empowerment,” and “lack of transparency.” It was harsh. But it also reminded me of something important: 👉 Many people have been burned before. They’ve seen empty promises, fake “coaches,” and soulless marketing. So when they meet someone genuine, they can’t always tell the difference. Still, here’s the truth: Building a community is not about convincing skeptics. It’s about creating a safe and inspiring space for those who are ready to connect and grow. So, if you ever get attacked for your good intentions, take it as a sign you’re visible enough to touch a nerve. Keep leading with integrity. The right people will feel your sincerity, and they’ll come. 💛
The Dark Side of Building a Community
🎨 What if your art could cure something as dangerous as smoking?
The world is facing a loneliness epidemic. Studies show chronic loneliness can be as harmful to health as smoking 15 cigarettes a day. Governments are searching for solutions. But here’s the truth: loneliness is very hard to fight, unless we create more spaces for genuine connection. And this is where artists come in. Selling art is beautiful, but selling workshops is transformative. You give people a space to belong. You let them do something together. You create community around creativity. The European craft & hobby market is worth hundreds of billions. Artists only need the tiniest slice of it to move from Jobcenter poverty or corporate burnout to stability and joy. But more importantly, you help solve one of society’s deepest problems: isolation. 👉 Artists: stop hustling only to sell your work. Start creating spaces where others can discover their own creativity. That’s how you change lives, including your own.
💡 Before you quit your job to start a business, ask yourself this first:
👉 Do I have financial stability? I recently had a powerful comment on one of my posts: A single mom shared how, as a foreigner raising two children, financial stability is her number one priority before thinking about entrepreneurship. She’s absolutely right. And I’d go even further: Financial stability is critical not only for single moms, but also for women in supportive relationships, or anyone dreaming of self-employment. I wouldn’t even think about quitting my job before I had figured out how to finance both my business and my life. Stability is not a luxury, it’s the foundation. ✨ Entrepreneurship isn’t about reckless leaps. It’s about building a bridge sturdy enough to carry you (and the people who depend on you). 💬 I’m curious: What does financial stability look like for you, and how do you know when you’ve reached it?
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Are you scared of being too salesy?
Let’s talk about the shame around sales. I see it all the time. I used to feel it myself. The truth is, I’ve always been good at sales. But for years, I was ashamed of it. As if being “good at sales” was something a creative or intellectual person shouldn’t admit. So I denied it. I made excuses: “It’s just the product.” “It’s just good timing.” “It’s not really me.” But deep down, it was me. As a teenager, I worked at a sushi restaurant as a door girl. My job was simple: stand outside, smile, and invite people in. For each guest I brought in, I got extra pay. One day, my boss pulled me aside and said: “I don’t understand. You’re not even that good looking, and yet you get the most people to come in.” (It was meant as a compliment — I think ) But it made me realize something: I wasn’t doing anything special. I was just being myself. Talking to strangers as if they were old friends. And that’s the key to sales. You don’t have to be “salesy.” You don’t have to trick people. You don’t have to be the prettiest person in the room. You just have to: Notice people Listen to them Make an honest offer “Maybe you’d like some sushi today?” It took me years to understand this is actually my superpower. And there’s nothing to be ashamed of. Now, it’s what I teach my students in The Workshop Way: That selling isn’t about pushing, it’s about connecting. That they already have what it takes to sell their workshops. That their creativity deserves to get paid. And when I see them light up, the moment they realize “I can do this”, I think back to that sushi restaurant. To that boss who accidentally gave me the best lesson of all. By the way, that’s me in the front row, third from right Back then I had no idea that “inviting strangers in for sushi” would one day become the foundation of how I teach creatives to sell their workshops. How is your relationship with sales?
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Are you scared of being too salesy?
If you could teach one thing from your craft tomorrow, what would it be?
A lot of creatives I talk to hesitate when it comes to teaching their craft. They say things like: “I’m not ready yet.” “I’d rather just focus on making.” “If I teach, I’ll give away my secrets.” But here’s what I’ve seen again and again: 👉 Teaching your craft is one of the smartest business strategies you can add. Why? Because teaching doesn’t just share your skills — it grows your business in ways you might not expect. Here are 5 reasons why: 1️⃣ You build authority. The moment you start teaching, you position yourself as the go-to person in your field. 2️⃣ You create trust. Sharing your process and knowledge shows transparency and builds strong relationships with your audience. 3️⃣ You open a new income stream. Workshops, courses, and training can bring reliable revenue alongside your main work. 4️⃣ You attract opportunities. Speaking engagements, collaborations, and partnerships often come to those who teach. 5️⃣ You expand visibility. Teaching puts you in front of people who may later become your customers, collectors, or biggest supporters. And about that “secret” fear? ✨ The truth is: people don’t just come for your techniques — they come for you, your perspective, your way of guiding them. Teaching doesn’t take away your uniqueness, it highlights it. That’s why I created The Workshop Way™: a step-by-step method that helps artists and makers turn their craft into profitable workshops. It’s not just about teaching — it’s about creating a business model that supports your creativity and your income. Pleasw share with us: If you could teach one thing from your craft tomorrow, what would it be? 👇This is me, mid-workshop — and proof that people are eager to learn what you already know.
If you could teach one thing from your craft tomorrow, what would it be?
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