The Dark Side of Building a Community
Nobody talks enough about this part.
When you start building a community, especially one based on connection, creativity, and empowerment, you’ll eventually trigger someone.
You might send a kind invitation, share your vision, or talk about helping others grow… and instead of curiosity or gratitude, you’ll get a message full of cynicism and projection.
That happened to me recently. I invited someone to join our community for creative women, and they replied with a long rant about “LinkedIn jargon,” “fake empowerment,” and “lack of transparency.”
It was harsh.
But it also reminded me of something important:
👉 Many people have been burned before. They’ve seen empty promises, fake “coaches,” and soulless marketing. So when they meet someone genuine, they can’t always tell the difference.
Still, here’s the truth:
Building a community is not about convincing skeptics. It’s about creating a safe and inspiring space for those who are ready to connect and grow.
So, if you ever get attacked for your good intentions, take it as a sign you’re visible enough to touch a nerve.
Keep leading with integrity.
The right people will feel your sincerity, and they’ll come. 💛
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Anna-Liisa Reppo
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The Dark Side of Building a Community
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